A CAS alumna's package design for Space Saver juices, teas and lemonades has been nominated for Beverage Industry magazine's Top Beverage Package of 2013.
Megan Barry, a 2012 Advertising grad who works as a graphic designer for Trungale, Egan & Associates (TE+A) in Chicago, helped design the Space Saver packaging, which was selected as a top 10 finalist in the Beverage Industry competition.
The editors of Beverage Industry selected the 10 finalists after examining dozens of innovative beverage packages launched this year. Now, the magazine is asking the public for help in choosing the top beverage package of 2013 by going to the Beverage Industry website and voting for the top package.
Each person is allowed only one vote. Voting ends Tuesday, Oct. 29, and the winners will be announced in Beverage Industry's December 2013 issue.
"My creative director and I designed the (Space Saver) side panel, which I used to develop the rest of the design. I then took that look and feel to the collateral pieces - Point of Sales, Pocket Folders, 3D Renders, SpaceSaverBeverages.com's ecommerce site, social media headers, etc.," Barry said. "Being named among the top 10 finalists for Best Package of 2013 is amazing. Seeing Space Saver up there with brands like Budweiser and Pepsi is surreal. It's a great feeling to know that everyone's hard work is being noticed."
Barry began working for TE+A with a three-month internship that turned into a full-time position. She has been working full time with the company as a graphic designer for one year.
Space Saver, a product of consumer beverage manufacturer Leahy-IFP, worked with TE+A to launch its new fridge-pack beverage line. From brand creation and packaging design of the 5-liter bag-in-box container to product video, ecommerce site and support collateral, TE+A created a fully integrated product launch for this direct to consumer campaign.
Barry currently is working on logo concepts for a new food and beverage distribution company as well as creating assets for a trade show and finishing up a website.
"My time at Michigan State, especially in CAS, has helped so much with my career. I use skills that I learned in every class, every day. I actually wish I would have kept a lot of my books from those classes because I am always trying to refer back to them," Barry said. "Thanks to CAS, I can design, edit, do (basic) coding and make kick-ass presentations."
Check out Barry's work and her competition here. Yes, Spartans Will.
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