Beth Oliver, 1984 telecommunications grad, has excelled at more than 10 different jobs over the span of her career, ranging from vice president of corporate marketing to bed and breakfast owner/manager, and for a time, she even worked on product placement in Hollywood films and television shows, working with such leading filmmakers as Steven Spielberg and John Lasseter.
"At MSU, I learned to seize opportunities, and if one wasn't readily apparent, I strived to create the opportunity," Oliver said. "I chose to get very involved and achieved both educational and social success."
After graduation, Oliver accepted a position with Ross Roy Communications in Detroit where she worked on Chrysler merchandising, training and new car announcement shows. Eventually, she rose to become vice president of corporate marketing.
She returned to the agency side with Interpublic Group of Companies (IPG)'s Momentum - Detroit as VP, general manager, and at the client's request, transferred to General Motors Eventworks to manage the relationship between GM and the Walt Disney Company, Warner Bros., and product placement in Hollywood films and television shows.
Oliver had the unique experience of working on behalf of Cadillac for its role in "The Matrix Reloaded" and co-hosted Arnold Schwarzenegger's tour of the GM Design Center for another film project.
She worked at other IPG agencies as well, including Octagon and Campbell-Ewald as senior VP, group management supervisor, where she led the Tour, Promotions & Event Group, overseeing all of Chevrolet's sports and entertainment marketing programs.
As part of that team, Oliver represented clients in meetings with Steven Spielberg to present promotion/media plans to leverage Chevrolet's role in the "Transformers" film franchise, participated in meetings with John Lasseter at Pixar, and oversaw integrated marketing programs with the Country Music Association, Conde Nast's "Fashion Rocks" and "Movies Rock," and CBS and the Olympic Games.
Oliver took a hiatus from corporate America in 2008 and 2009 when she leased and ran a six-room bed and breakfast, named The West End Inn, in Portland, Maine.
Oliver said the role was demanding and challenging, but still included responsibilities for marketing, advertising, promotion, customer service and relationship management.
"It was highly satisfying and fulfilling, especially when The West End Inn was recommended as the best place to stay in 2009," Oliver said. "Overall, it taught me not to be afraid of reinvention. It has served me well and become my hallmark."
Oliver relocated to Florida in 2010 to develop corporate partnerships for the annual Imagine Solutions Conference, which draws world-class speakers to discuss social and civic issues of global importance.
In July of this year, she became the director of marketing for Steve and Doris Colgate's Offshore Sailing School, which is among the top-rated sailing schools in America with locations in New York, New Jersey, Florida, Chesapeake Bay and the British Virgin Islands.
"My accomplishments have been achieved through hard work and always believing in myself," Oliver said. "I believe things happen for a reason and have never let adversity stop me, it just creates another opportunity. I've strived to appreciate every moment and am living the dream."Share via these networks: