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Online strategic communication degree empowers working professionals

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Organizations seek out the abilities. Professionals strive for the knowledge and skills. And starting Spring 2017, the MSU College of Communication Arts and Sciences will welcome its first class into a new online master’s program, convenient for working professionals, on strategic communications.

The Master of Arts in Strategic Communication represents the first time the College has offered a degree program 100 percent online. The program responds to the needs of professionals through its flexible delivery as well as through content that addresses the challenges of a 21st century communication environment.

"Given the rapidly changing communication ecosystem, mid-career professionals are eager for training to update their skills," says Prabu David, Dean of the College of ComArtSci. "Currently, communication professionals, including our own alumni, do not have rich, in-state options to learn new media techniques. This new online M.A. in strategic communication fills that gap."

Students in the nine-course, 30-credit program will examine how to leverage today's evolving media and digital mix into an integrated marketing and communications strategy for businesses, start-ups, non-profits or government agencies. Expert faculty will handle all aspects of course content and bring expertise in corporate messaging, news and information, fundamental communication processes, audience research and data analytics, and new technologies. Students will also complete a service-learning project that enables them to apply their newly acquired expertise within a community setting.

"The College of ComArtSci has long-standing leadership in an integrated theory-to-practice orientation toward effective communication strategy and tactics," says John Sherry, associate dean of for graduate studies in ComArtSci. "There is no other college in the world with such broad and deep coverage of these issues."

Students can complete courses and requirements from anywhere, anytime and at their own pace in one to three years. The program is ideally suited for working professionals with three to five years of experience in communications as well as for business and communication entrepreneurs. Students will also have opportunity to collaborate with other online learners, further enhancing their professional network.

"The ability for individuals to be located anywhere and enroll in this master's program is a distinct advantage," says ComArtSci Alum April M. Clobes, president and CEO of the MSU Federal Credit Union. "Being able to complete the program while working full-time is also essential for long-term success. MSU's high rankings in the field of communications along with excellent faculty, will make this a highly sought after degree."

The program is currently accepting applications and no GRE is required. To learn more about MSU's new online master's degree program in strategic communication through the College of ComArtSci, visit stratcom.msu.edu or contact the program director at stratcom@msu.edu.

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