College of Communication Arts and Sciences (ComArtSci) students took home a record number of awards from two highly selective competitions – the regional Mid-Michigan American Advertising Awards (ADDYs) and statewide Michigan Student Broadcast Awards.
Collectively, ComArtSci students earned 50 ADDYs, including the overall Student Best of Show Award, and 17 Michigan Student Broadcast Awards, a record number for the college for both contests in a year that drew a record number of entries.
Four Silver ADDYs also were received at the district competition by ComArtSci students. Ken Villapando, who graduated last summer with a degree in Media and Information and a Creative Advertising and Design specialization, took home two Silver ADDYs from districts, while advertising major Ka Lee and advertising graduate Scott Swanson each took home a Silver ADDY. All of the district award-winning work will now go on to be judged in the national competition.
Mid-Michigan American Advertising Awards
Villapando was the big winner with seven ADDYs – Student Best of Show, two Gold, two Silver and two Bronze.
"It's amazing looking at how much I've grown and accomplished in a year as a creative," Villapando said.
The Student Best of Show Award was for the "RAUM Furniture to Your Fitting" campaign Villapando developed in ADV 455, The Intensive Summer Workshop, taught by Henry Brimmer, Assistant Professor in the Department of Advertising + Public Relations, and Larry Steinberg, Instructor and VAP (Visiting Advertising Professional) Program Director in the Department of Advertising + Public Relations. This entry also was one of the Silver ADDY winners at the district competition.
Students in ADV 455 were asked to create a company to help make people's lives in cities easier. Villapando served as Creative Director on the project. His team came up with a German-inspired modern and modular furniture company, named RAUM Furniture. Their campaign was executed through ads directed toward young, city dwellers. The website created as part of the campaign also won a Silver ADDY.
Other members on the RAUM Furniture team include Brandon Zach, Shelby Robinson, Derek Ortiz, Rachel Brock, Cary Krug and Kevin Smith.
Zach, an advertising major who graduated last year, was another big winner at the ADDYs. Besides the Student Best of Show, Gold and Silver ADDY he received as part of the RAUM Furniture team, he also earned two other Gold and a Bronze ADDY, for a total of six ADDYs.
Advertising major Andi Tonis also received six ADDYS – two Gold and four Bronze.
With a mission to recognize and reward the creative spirit of excellence in the art of advertising, the ADDYs attracted more than 40,000 entries each year in local AAF Club (Ad Club) competitions.
"The ADDYs are an incentive and opportunity for students to develop experience in today's competitive advertising industry. They start students on the path of understanding what it takes to reach excellence," Brimmer said. "I am extremely exited and proud of how our students are maturing and performing."
Brimmer was one of the head administrators, along with Lauren Ciesa of Ciesa Design, for this year's regional competition. He also was the man behind this year's theme, "March Adness." The 2015 awards were presented on March 4 at the MSU Student Union.
The college has participated in the competition for the last eight years and upholds increasing numbers of participants each year.
"The ADDYs are really important as it is one factor when reflecting the overall success of the Advertising + Public Relations department," Brimmer said.
ComArtSci faculty also took home seven ADDYs – one Judge's Choice award, four Gold and two Bronze ADDYs.
The entry, "there's something happening here...," received the Judge's Choice Award. Team members on that project include Henry Brimmer; Therese Brimmer; Daniel Hamburg, Videographer; Bob Gould, Videographer; Jef Richards, Photography; Andrew Dennis, Animation; John Whiting, Sound; Frank Sanborn, Installation; Tom Palazzolo, Fabrication; H&H Welding, Metalworks; and Brandon Alman, Preparator.
The Advertising Cocktail Book – produced by Paula Storrer, Designer; Saleem Alhabash, Designer; and Jef Richards, Copywriter – also received a Gold ADDY.
Besides the Judge's Choice Award, Henry Brimmer also received three Gold and a Silver.
For a complete list of all the student and faculty ADDY Award winners at both the regional and district competition, see the 2015 ADDY Award Winners web page.
Michigan Student Broadcast Awards
The Michigan Student Broadcast Awards were presented on March 11 by the Michigan Association of Broadcasters. College of Communication Arts and Sciences students took home 17 awards, a record number for the college. Of those awards, nine were for excellence in college television and eight for excellence in college radio.
The college radio awards included first place wins for Best Talk Show, Current Events Program and Digital Media Experience. The college television awards also included several first place wins, including the award for best daily newscast/ sportscast received by "Focal Point," MSU's student-produced newscast.
For a full list of all the Michigan Student Broadcast Awards won by the college, see the "College Earns Record Number of Broadcast Awards" article.Share via these networks: