Students receive Addy Awards

Posted on: March 4, 2011

Fourteen students and several faculty members in the College of Communication Arts & Sciences at Michigan State University received local ADDY awards Thursday and two MSU students tied for the People’s Choice Award. 

The local ADDYs are given by the Mid-Michigan Creative Alliance for creative works.

Three of the 14 winners received gold awards, four received silver awards and ten received merit awards. The gold and silver winners will advance to the district level competition. 

“ADDYs are to the advertising industry what Oscars are to motion pictures, Grammys to the recording industry, or the Pulitzer to journalism,” said Advertising, Public Relations, and Retailing faculty memberHenry Brimmer

Telecommunication, information studies, and media and advertising senior Patrick Ronan created a brand catalog for Pogo Nip Technologies, a clothing store for snowboarders, for Brimmer’s ADV 236 class and received a gold award and a People’s Choice Award for his catalog. 

“I had just downloaded a word of the day application on my phone and "pogonip" was the word of they day. It is an icy fog in the mountains, and I thought it would be the perfect name for a company,” said Ronan. 

Ronan tied with MSU studio art senior Stephanie Luscombe for the People's Choice Award. Luscombe received a gold award and a People’s Choice Award for a poster she designed in Brimmer’s ADV 236 class for an MSU theater production called “Closer Than Ever.” Luscombe is also specializing in design with a concentration in creative advertising.

“I tried to understand as much about the play as possible without viewing it,” said Luscombe. “I wanted people to be intrigued when they saw the design.” Luscombe also received a merit award for a rebranding of Town Club, a popular soda brand that originated in Detroit in the 1960s.

Bethany Jared (BA '10 Advertising) also received a gold award for a stationery package titled “Art Nourishment—Detroit Institute of the Arts” and a silver award for a packaging design titled “The Malcolm Tradition.” 

“Awards call attention to the progress we (department, college, university) are making,” said Brimmer.  A buzz gets started and the community starts to recognize that our students are getting better and better.” 

Brimmer received two silver awards for promotions commons part I and part II announcements, which he created with faculty member Larry Steinberg. He also received two awards for his Toyota Land Cruiser calendar—one silver award for photography and a merit for design. 

The ADDY Awards is the advertising industry's largest and most representative 
Competition. Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition.

Photos courtesy of Jef Richards/Department of Advertising, Public Relations, and Retailing and Patrick Ronan

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