Michigan State University's Sales Communication Program is one of the best in the country and the only program of its kind nationwide that leverages the strengths of two nationally ranked colleges: the Eli Broad College of Business and the College of Communication Arts & Sciences and multiple corporate workplaces.
My education at MSU, especially with the sales communication specialization, has played an integral part in my full-time opportunities.-Ryan Ohle
Sales Communication students have had 100-percent job placement for the last five years. Professional internships comprise an important part of the student experience, as well as 200 hours of experiential learning. Students receive a world-class education that incorporates innovative sales and sales management research, service to the business community and outreach initiatives.
The program promotes and enhances the field of professional selling and sales management through education, research and outreach, creating synergy between businesses and academia. Our award-winning faculty are frequently published in leading academic journals, including the Journal of Marketing, Journal of Communication, Journal of Marketing Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Academy of Marketing Science, and International Journal of Research in Marketing.
The Specialization in Sales Communication is available to students who are enrolled in bachelor's degree programs at Michigan State University. Preference will be given to students in the Eli Broad College of Business and the College of Communication Arts and Sciences excluding the School of Hospitality Business. As space permits, students from other colleges desiring the specialization will be considered on an individual basis.
MKT 313 Personal Selling and Buying (3)
To apply to the program, students should complete an application after the midterm in Marketing 313 and submit it to the Sales Communication Specialization coordinator in the Department of Communication.
- Schedule an appointment with either advisor from your college to discuss the Sales Communication Specialization
- Eli Broad College of Business students
- College of Communication Arts and Sciences students
Once accepted to the specialization, students will meet with the Sales Communication advisor to plan future enrollment. With the approval of the department that administers the student's degree program, courses that are used to satisfy the requirements for the specialization may also be used to satisfy the requirements for the bachelor's degree. The student's program of study must be approved by the student's academic advisor for the specialization.
Sales Communication Program Coordinator
Sales Communication Advisor
College of Communication Arts and Sciences
Sales Communication Advisor
Eli Broad College of Business