The Advertising & Educational Foundation’s 2013 Visiting Professor Program (VPP) recently selected Dr. Dawn Pysarchik, CAS Advertising + Public Relations Professor and Associate Dean for International Studies, as one of only 13 professors nationwide for its annual two-week fellowship program.
Pysarchik was chosen by Leo Burnett (LB) in Chicago, where her host was an account director for Kellogg brands who ensured she was exposed to top-level executives, agencies and clients that are affiliated with the brands in the LB portfolio.
“As a faculty member who is not from an advertising background, I was able to get a look under the hood,” said Pysarchik.
Her connection to more cultural-oriented areas such as Lapiz, a Hispanic sector of LB, allowed Pysarchik to see her interest in a new context, outside of academia. She was also able to spend half days at Energy BBDO, R/GA, Oglivy & Mather and Burrell Communications.
“The broad base of exposure was helpful for detecting differences and similarities in organizational structure, philosophical approach and business foci,” said Pysarchik.
The objective of the Visiting Professors Program is to expose professors to the daily operations of an advertising agency, marketing or media company. This experience is a way to facilitate the exchange of ideas between industry and academia.Share via these networks: