PRSSA Regional Conference Coming to MSU

Posted on: January 8, 2014

PRSSA LeadersMichigan State University's student chapter of the Public Relations Student Society of America (PRSSA) was one of 10 student chapters to successfully compete to bring a regional conference to campus. Their winning bid is bringing the nation's first PRSSA regional conference of the year, "Electing Excellence: Public Relations in Government and Politics," to MSU's Student Union Saturday, Feb. 8.

"In order to host a regional conference, we first had to submit a bid that required a detailed event plan that included a theme, a budget, logistics, a strategy for getting sponsorships, a promotional plan, and possible speaker/seminar topics," said Nicole Russell, MSU's PRSSA Regional Conference Coordinator. "After the bid was submitted, there was a phone interview and chapters who had the best bid and interview were chosen."

The MSU PRSSA chapter is planning and will staff and host the conference. Attendees can expect to network, attend workshops and listen to local public relations professionals.

To kick off the event, a networking mixer with local professionals will be held Friday, Feb. 7. Local businesses will provide desserts. Donations will be accepted to benefit the Greater Lansing Food Bank.

The next day will begin with a coffee hour and breakfast. Breakout sessions include following presenters: Martin Waymire Advocacy Communications; Michelle Grinnell, Public Relations Manager at the Michigan Economic Development Corporation and communications lead for the Michigan Film Office and Travel Michigan; Andy Hetzel, Vice President of Corporate Communications at Blue Cross Blue Shield of Michigan; Angela Minicuci, Public Information Officer at the Michigan Department of Community Health; Ari Adler, Communications Director and Press Secretary at Office of Michigan House Speaker Jase Bolger; and Chrysler.

A catered lunch and featured keynote speaker will follow. Stay tuned for an upcoming announcement on the keynoter.

Lastly, Karl Gude, former Director of Information Graphics at several large news organizations and graphics editor in residence for MSU's School of Journalism, will be conducting an Interactive Professional Development Session and Infographics workshop.

"Planning this conference has given me and my committee members valuable real-life, event-planning experience," Russell said. "We have planned this conference from bid to completion and to receive this experience as students will give us a great advantage as we enter the job market."

The conference comes to the Capitol area at an exciting time as a big election year gets underway for both a U.S. Senate seat and the Governor's office.

Congratulations to the entire membership of the MSU PRSSA Chapter and the conference planning leadership team for their successful bid. Besides Russell, the conference planning leadership team includes Anita Chitwood, Danielle O'Brien, Hanna Porterfield, Alyssa Sherman, Chelsea Dowling and Erica Tackett.

To register for the conference, visit the Electing Excellence: Public Relations in Government and Politics web page. The registration deadline is Thursday, Jan. 23. The $25 registration fee covers the cost of attendance for both days.

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