Study Abroad

View Advertising + Public Relations study abroad programs by continent below, or click "Other Programs" for more information on study abroad programs through the College of Communication Arts & Sciences.


► China

Participating students will have four weeks to explore advertising in Asia through experiential learning in Japan and China, two most unique advertising environments in Asia and the world. In each country, students will visit several cities and many places. Activities include visits to clients and advertising agencies, guest lectures by local faculty, socializing with local students, and cultural excursions in each of the several locales in both Japan and China. Students will have free time during weekends to explore on their own.

Students will write individual assignments and develop team projects. Students' learning will be enhanced with the examination of professional perspectives, business practices, and the popular culture in each country. Students will enjoy shopping in popular markets and immerse themselves in the commercial culture and feel the richness and ubiquity of advertising in these metropolises, something you could not learn from textbooks or classes on campus.

The theme for the 2013 program is "branding in the networked marketplace." Because of the advances in digital technologies in Japan and China, cutting-edge theories and practices have emerged, which are the subject matters for participation students to explore. Learning activities such as guest lectures and agency visits as well as individual essays and group projects are designed around these issues.

Educational and cultural excursions are an integral part of the program. In Japan, in addition to visit many places in Tokyo, we plan to make a day trip to Mt. Fuji, the national symbol of Japan. In China, we will visit the Great Wall, Forbidden City, Summer Palace and the Temple of Heaven in Beijing, and the Bund, Jin Mao Tower, the Jade Garden, and the Old City in Shanghai. We will taste local food wherever we go, as long as students would like to try out.

Title: Advertising in Asia
Sponsor: College of Communication Arts and Sciences
Department of Advertising, Public Relations and Retailing Location(s):

  • China, Beijing
  • Japan, Tokyo
  • China, Shanghai

Time frame: Summer 2013
Application Deadline: March 1
Status: Cancelled
Contacts: Hairong Li (, Jing Yang (
Arrival on site: 05/18/2012
Departure: 06/16/2012
Minimum GPA required: 2.00
Physical requirements: Regular
Other requirements: Standing - Status - Junior minimum
Graduate credit offered: No
Languages used: English
Internship offered: No
Maximum enrollment: 16
Available Housing: Residence Hall/Hotel/Motel/Bed-and-Breakfast
OSA coordinator: Kate Patch (
Required Forms: Essay/Statement of Purpose at application
Subjects Offered: Advertising
For more information on this program, click here.

► Italy

Advertising and Public Relations A La Mediterranean
Program Description
Set against a backdrop of monuments to classic aesthetics, this program will explore the strategic and writing considerations common to both contemporary advertising and public relations campaigns. Students will identify differences and similarities between the American and Italian approaches to creativity in persuasive communication. Participants will have an opportunity to learn first-hand some of the nuances that make cross-cultural marketing and communication so challenging. They will learn how historical influences have played a role in the development of present-day customs and culture. Students also can observe how small variations in language and lifestyle can affect attitudes and behavior. Group excursions include the best Rome has to offer, from the Coliseum to the Vatican and many points in between.

Sites have been specifically chosen for their relation to creative innovation - from the breathtaking achievements of early Rome to Cannes, the gathering place of the world's creative elite.

College of Communication Arts and Sciences
Department of Advertising + Public Relations Location(s):

  • Italy, Rome
  • France, Cannes

Time frame: Summer 2013
Application Deadline: March 1
Status: Open
Contacts: Thomas Isaacson (
Arrival on site: 05/27/2013
Departure: 07/05/2013
Minimum GPA required: 2.50
Physical requirements: Regular - Involves similar activities to those on campus. Moderate level of walking expected. Should not create any unusual physical demands.
Other requirements: Graduate credit offered: Yes
Languages used: English
Internship offered: No
Maximum enrollment: 40
Available Housing: Hotel/Motel/Bed-and-Breakfast/Apartment/Townhouse
OSA coordinator: Lynn Aguado (
Required Forms: Essay/Statement of Purpose at application
Subjects Offered: Advertising; Comm Arts & Sciences; Public Relations
For more information and the application process, click here.


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