Porsche Races to MSU

Posted on: October 19, 2012

Dean in PorscheIf you were in or around the CAS building yesterday, you would have been pleasantly surprised with a Porsche 911 parked on the curb at the front door, as well as the new 2013 white Porsche Boxster parked inside our WKAR studio. And the elite automobiles paled in comparison to the fabulous lecture provided from four MSU alum from Porsche Cars North America (HQ in Atlanta). Provided as part of the Edward Zabrusky Lecture Series, these four Spartans captivated an audience of current students and faculty, as well as community members with a thoughtful discussion of marketing and corporate communications for premium automobiles. Their presentation was entitled, “True integration in an increasingly fragmented world—the launch of the new Porsche Boxster.”
The four alumni provided a panel presentation, including excellent examples of PR and marketing materials as tied to Porsche's strategic communication portfolio. The program concluded with an array of interesting questions from CAS students. The Spartan Porsche team included Steve Janisse, general manager of public relations; Aaron Ormond, manager of dealer and retention marketing; Josh Cherfoli, online relationship marketing manager; and Brynnen Crosson, area marketing manager for the central U.S. It’s always fascinating to see where MSU alumni land. This team of graduates is obviously having a blast at this exciting and innovative company.
This type of event is evidence of the power of Spartans giving back. The Edward Zabrusky Public Relations Lecture Series is funded through an endowment created to honor the late MSU News Bureau chief Ed Zabrusky, who retired from MSU in 1994 after almost 40 years of public relations work for the university. Ed passionately supported CAS students during his lifetime, and this legacy enables us to continue inspiring students through contemporary communication lectures in his honor.

Many thanks to the Spartan Porsche team. We hope to continue their involvement with CAS students!

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