CAS held a competition for students to develop a multifaceted marketing campaign for the Media Sandbox in its inaugural year. The Media Sandbox is the Michigan State University destination for talented and creative students who want to study the latest tools, work with the best faculty and prepare for the media world of the future. Here students study film, television, graphic design, web design, game design, visual storytelling, journalism, advertising, 3D and animation, documentary and concepts that nobody has thought of yet.
This past semester students worked—or shall we say “played”—to create a campaign which showcases what the Media Sandbox has to offer incoming freshmen. Five multidisciplinary teams composed of students from advertising, journalism and telecommunications made it to the final round of the competition and presented their 20-minute campaigns to a live panel of judges - industry leaders - on Saturday, April 21. The teams were: “The Artist Formally Known As Advertising,” “Team TSN,” “Fifty Five,” “One Branch Too Far” and “Professional Kids.”
The campaigns were required to include at least one short video, a poster; an advertisement for radio, TV or web; a social media marketing strategy and plan for implementation and something else “unexpected, attention-grabbing, unpredictable, surprising and wonderful” that the judges would not anticipate.
With the goal of creating a campaign designed to reach high school students, students were asked to pull out all the stops and showcase how MSU Media Sandbox is the education destination for those who wish to achieve excellence in media arts.
The Media Sandbox fosters collaboration among students and faculty in Advertising, Public Relations, and Retailing; Journalism; and Telecommunication, Information Studies, and Media. Sandbox is a network where creative minds unite to develop and implement inspiring ideas.
After five hours of presentations and intense discussion from the judges, the winning team is…
Not so fast.
The team deemed most creative in its use of visual and verbal storytelling that successfully “transcends traditional ideas, rules, patterns, relationships and creates meaningful new ideas, forms, methods, interpretations” as determined by the panel of judges, will be announced live on the evening of Saturday, May 5, during the Alumni Awards Dinner.
The winning team’s campaign will be implemented by the college to promote the Media Sandbox and all of the teams win cash prizes. First place wins $5,000, second place wins $2,500, third place wins $1,000 and the two fourth place teams each win $500.
Because the work of the students was so great, we are offering everyone an opportunity to participate in a special category: The People's Choice Award. You can watch the presentations and vote here for your favorite team on Facebook.
A big thank you to our all-star advisors who worked with the teams over Spring semester: Clark Bunting of Discovery Communications’ Emerging Networks; Craig Murray of mOcean; Brian Hamrich of mOcean; Chelsey Susin of AKQA in San Francisco; and Glenn Marrichi of The Marketing Identity.
Also special thanks to our insightful judges: Skip Drayton from the advertising firm Leo Burnett Worldwide, Inc.; Corey Dunmead from RAPP Marketing in California; Ed Fernandez with E.W. Scripps and WXYZ ABC 7 News in Detroit; Geralyn Anne Lasher from the office of Governor Rick Snyder; Maral Minassian, Media Sandbox faculty and assistant professor of design at MSU; David Singh from Sony Pictures Entertainment in California; and Amber Taylor, Media Sandbox freshman scholarship recipient from Chicago.
Great job to all five teams and best of luck! Your hard work and dedication was well received and the decision was not an easy one.Share via these networks: