Doctoral Students

Photo of  Nasser  Almutairi

Nasser Almutairi

Doctoral Student

Nasser Almutairi is a doctoral candidate pursuing research on social media marketing and consumer behavior. Some of his recent work involves understanding the patterns of online viral behavior on social media, effects of colors on ads on social media platform, health news coverage and source effects, plain packaging colors effect, and public health announcements and…Read More

Nasser Almutairi is a doctoral candidate pursuing research on social media marketing and consumer behavior. Some of his recent work involves understanding the patterns of online viral behavior on social media, effects of colors on ads on social media platform, health news coverage and source effects, plain packaging colors effect, and public health announcements and religion message interaction on online behavior for Arabic speaking subjects. Before coming to Michigan State University, Nasser earned a Master of Business Administration at Western Michigan University (USA) and a Business Administration (B.S.) at King Saud University (Saudi Arabia). His professional experience is in the fields of business plan writing, entrepreneurship training programs, business communication, marketing strategies, and human resource development assessment and training programs. Currently, Nasser is a researcher at the Department of Advertising + Public Relations.

Research Interests: Social marketing, consumer behavior, sponsorship marketing, and social media behavior.

Photo of  Brigitte A. Balogh McKay

Brigitte A. Balogh McKay

Doctoral Student

Brigitte A. (Balogh) McKay received her B.B.A. in Management Information Systems and M.A. in Advertising from The University of Texas at Austin. A new PhD Candidate in Media and Information Systems in Advertising, she is currently researching consumer-brand relationships on social media and user interactions with enterprise social software. A recipient of the Rasmussen Memorial…Read More

Brigitte A. (Balogh) McKay received her B.B.A. in Management Information Systems and M.A. in Advertising from The University of Texas at Austin. A new PhD Candidate in Media and Information Systems in Advertising, she is currently researching consumer-brand relationships on social media and user interactions with enterprise social software. A recipient of the Rasmussen Memorial Scholarship and two time recipient of the Leo Burnett Research Scholarship, Brigitte’s research seeks to further understand best practices for corporate and brand engagement with their employees and their consumers to strengthen brand relationships and community ties.

Research Interests: Brand equity, Brand-consumer relationships and messaging strategies, Health and risk communications, Social media strategy and consumer engagement, Enterprise Social Software and employee interaction

Photo of  Tao (Tony)  Deng

Tao (Tony) Deng

Doctoral Student

Research interests: Cross-cultural advertising strategy and consumer behavior, advertising appeal and consumer self-construal, new media and intercultural communication

Tony’s research interests broadly include cross-cultural advertising effects and consumer behavior. He studies the interplay of culture and advertising, specifically how culture impacts advertising strategies, and the potential positive and negative effects of advertising on society. Tony…Read More

Research interests: Cross-cultural advertising strategy and consumer behavior, advertising appeal and consumer self-construal, new media and intercultural communication

Tony’s research interests broadly include cross-cultural advertising effects and consumer behavior. He studies the interplay of culture and advertising, specifically how culture impacts advertising strategies, and the potential positive and negative effects of advertising on society. Tony holds an M.A. in Communication from Marquette University, an MSocSc in Media Management from Hong Kong Baptist University. He has worked as an editor in China Daily and subsequently a practitioner in advertising agencies in South China and Hong Kong. He continues to work as a part-time project manager for an agency in Hong Kong, with clients from Burger King to Cardinal Health.

Photo of  Guanxiong  Huang

Guanxiong Huang

Doctoral Student

Research Interests: Media psychology, Cross-media advertising campaigns, User engagement and information diffusion on social media, Environmental risk communication

Guanxiong Huang received her B.A. in Journalism from Fudan University and M.Phil. in Communication from the Chinese University of Hong Kong. Now she studies the effects of new media technologies in advertising and…Read More

Research Interests: Media psychology, Cross-media advertising campaigns, User engagement and information diffusion on social media, Environmental risk communication

Guanxiong Huang received her B.A. in Journalism from Fudan University and M.Phil. in Communication from the Chinese University of Hong Kong. Now she studies the effects of new media technologies in advertising and communication at Michigan State University. Her current research investigates the factors that affect the psychological effects of cross-media advertising campaigns. She is also a recipient of the Charles J. Strosacker Graduate Research Fund for Health and Risk Communication, which funds her on-going research project on how to effectively communicate to Michigan residents regarding the potential risks of fracking.

Photo of  Mengtian (Montina)  Jiang

Mengtian (Montina) Jiang

Doctoral Student

Mengtian (Montina) Jiang is a doctoral student in the Department of Advertising + Public Relations at Michigan State University. Her research interests lie in consumer cognitive and affective responses to online persuasive messages, such as electronic word of mouth, native advertising, and online safety information. She has worked as a research assistant for a NSF-funded…Read More

Mengtian (Montina) Jiang is a doctoral student in the Department of Advertising + Public Relations at Michigan State University. Her research interests lie in consumer cognitive and affective responses to online persuasive messages, such as electronic word of mouth, native advertising, and online safety information. She has worked as a research assistant for a NSF-funded research on the topic of online safety and online banking for three years. Before joining the doctoral program, Montina received her master’s degree in Advertising from Michigan State University and her bachelor’s degree in Broadcast and TV Journalism from China Youth University of Political Sciences.

Research Interests: Consumer psychology, Digital Persuasion, Credibility, Native Advertising, Electronic Word of Mouth

Photo of  Eunsin  Joo

Eunsin Joo

Doctoral Student

Eunsin Joo is a doctoral student in the Advertising and Pubic Relations at Michigan State University. Her work mainly centers on mobile and online marketing communication strategies. Also, she is interested in studying the effects of digital and social media technologies in persuasive communication including advertising and health communication. She earned her master’s degree from…Read More

Eunsin Joo is a doctoral student in the Advertising and Pubic Relations at Michigan State University. Her work mainly centers on mobile and online marketing communication strategies. Also, she is interested in studying the effects of digital and social media technologies in persuasive communication including advertising and health communication. She earned her master’s degree from the University of Georgia Grady college of Journalism and Mass communication with a focus on advertising. Before graduate school, Eunsin studied in Hongik University in South Korea, where she also had diverse work and internship experiences with advertising and media companies.

Research Interests: Consumer media psychology, mobile and online marketing communication, digital and social media advertising effects and processes, persuasive message processing in m-health communication

Photo of  Pradnya  Joshi

Pradnya Joshi

Doctoral Student

Research Interests:  Green ad claims, Values and cultural dimensions of ad claims, Social media and eWOM, Advertising to children

Before beginning her doctoral studies, Pradnya Joshi finished her Master’s degree in Advertising at MSU and worked as a Marketing Assistant at an IT company, where she increasingly became interested in consumer psychology.  Currently she is…Read More

Research Interests:  Green ad claims, Values and cultural dimensions of ad claims, Social media and eWOM, Advertising to children

Before beginning her doctoral studies, Pradnya Joshi finished her Master’s degree in Advertising at MSU and worked as a Marketing Assistant at an IT company, where she increasingly became interested in consumer psychology.  Currently she is investigates differences in consumer cultures and value structures, its effect on consumers’ environmental concern and consequently on perceptions of green ad claims. Her research also includes moderating effect of gender and generational cohorts on perceptions of the green product value, as well as role of linguistic psychology in green ad claims. Apart from Green advertising, Pradnya is working on research projects related to role of moderate or 3-star online product reviews; and India-Pakistan border representation in Indian media. Pradnya has won several awards throughout her studies including, American Academy of Advertising Travel Award and Marie Louise Gephart Donnell Scholarship.

Photo of  Soo-Kyong  Kim

Soo-Kyong Kim

Doctoral Student

Research Interests: Advertising, Media Effects, and Consumer behavior, Green advertising and ecological conscious consumer behavior, Food marketing targeting children, New media and advertising, Measurement and scale development

Soo-Kyong Kim (MS, Kansas State University) is a doctoral student in the Department of Advertising and Public Relations at Michigan State University. She has worked as a research assistant at Michigan…Read More

Research Interests: Advertising, Media Effects, and Consumer behavior, Green advertising and ecological conscious consumer behavior, Food marketing targeting children, New media and advertising, Measurement and scale development

Soo-Kyong Kim (MS, Kansas State University) is a doctoral student in the Department of Advertising and Public Relations at Michigan State University. She has worked as a research assistant at Michigan State University for the Advergame project funded by the National Institutes of Health. Sookyong’s work focuses mainly on green marketing, ecologically conscious consumer behavior, social marketing, and implications for public policy. She is currently teaching social marketing, and sponsorships and promotions to undergraduate students at Michigan State University.

Photo of  Wongkyung  Kim

Wongkyung Kim

Doctoral Student

Wonkyung Kim is a doctoral student in the Department of Advertising and Public Relations. Her main academic interest lies in studying the effectiveness of marketing communication in new media environment. Specifically, Wonkyung’s research geared toward the effects of electronic word-of-mouth in social media. Continuing her research interests in online media and consumer behavior, some of…Read More

Wonkyung Kim is a doctoral student in the Department of Advertising and Public Relations. Her main academic interest lies in studying the effectiveness of marketing communication in new media environment. Specifically, Wonkyung’s research geared toward the effects of electronic word-of-mouth in social media. Continuing her research interests in online media and consumer behavior, some of the topics her ongoing research include consumers’ engagement in electronic word-of-mouth (eWOM) on social networking sites, interplay between consumers’ psychological traits and message frames.

Research Interests: Consumers’ perception of eWOM communicators, social influence, Brand-Game promotion effectiveness, mobile advertising

Photo of  Alisa P. Lertpratchya

Alisa P. Lertpratchya

Doctoral Student

Research Interests: Consumer Psychology, Media Effects, Sustainability Communication and Advertising, and Social Media Communication

Alisa P. Lertpratchya received her undergraduate degree in English from Chulalongkorn University in Thailand and her Master’s degree in Advertising from Michigan State University. She is currently a doctoral student in the Department of Advertising and Public Relations at Michigan State…Read More

Research Interests: Consumer Psychology, Media Effects, Sustainability Communication and Advertising, and Social Media Communication

Alisa P. Lertpratchya received her undergraduate degree in English from Chulalongkorn University in Thailand and her Master’s degree in Advertising from Michigan State University. She is currently a doctoral student in the Department of Advertising and Public Relations at Michigan State University. Her research interests mainly focus on consumer behavior, with specialization on how media and advertising affect consumer’s self-image and psychological well-being. She is also involved in many interdisciplinary projects including campus sustainability communication and organizational social media communication strategies.

Photo of  Kang  Li

Kang Li

Doctoral Student

Research Interests: Strategies of advertising, narrative advertising, social marketing, social media, cross-cultural communication

Kang Li is a Media and Information Studies Ph.D. student in the Advertising + Public Relations department. Kang is from China with a Master’s degree in digital art and Bachelor’s degree in animation. She has had some professional experiences as…Read More

Research Interests: Strategies of advertising, narrative advertising, social marketing, social media, cross-cultural communication

Kang Li is a Media and Information Studies Ph.D. student in the Advertising + Public Relations department. Kang is from China with a Master’s degree in digital art and Bachelor’s degree in animation. She has had some professional experiences as an editor for a mobile newspaper, an advertising designer, and an animation technician. Her current research interests focus on advertising strategies for both commercials and public service announcements. She is also interested in social media and cross-cultural communications.

Photo of  Chen  Lou

Chen Lou

Doctoral Student

Chen Lou received her undergraduate degree from the School of Journalism and Communication at Wuhan University of China, and earned her master’s degree in the E. W. Scripps School of Journalism at Ohio University. Currently, she is a doctoral student in the Media & Information Studies program and the Department of Advertising & Public Relations…Read More

Chen Lou received her undergraduate degree from the School of Journalism and Communication at Wuhan University of China, and earned her master’s degree in the E. W. Scripps School of Journalism at Ohio University. Currently, she is a doctoral student in the Media & Information Studies program and the Department of Advertising & Public Relations at Michigan State University. Her research mainly focuses on consumer psychology and health communication in the social media context.

Research Interests: Consumer Psychology, Media Effects, Health Communication, Social Media

Photo of  Kristen  Lynch

Kristen Lynch

Doctoral Student

Kristen Lynch is a Ph.D. student in Media and Information Studies in the Department of Advertising and Public Relations. Kristen is originally from California where she completed a B.A. in Communication from Simpson University. She received her M.A. in Communication from MSU. She is interested in media effects, specifically psychophysiological measures. Her current projects include…Read More

Kristen Lynch is a Ph.D. student in Media and Information Studies in the Department of Advertising and Public Relations. Kristen is originally from California where she completed a B.A. in Communication from Simpson University. She received her M.A. in Communication from MSU. She is interested in media effects, specifically psychophysiological measures. Her current projects include understanding the uses and gratifications of Let’s Play viewing, developing a standard measurement for delayed recall, and examining contextual and image based cues’ impact on recognition.

Research Topics: Attention, Media Psychology, Information Processing

Photo of  Mengyan  Ma

Mengyan Ma

Doctoral Student

Mengyan Ma is a doctoral student in Media & Information Studies program. She received a B.S. in Finance Engineering from Wuhan University (China) in 2013, and M.A. in Advertising from Michigan State University in 2015. She hopes her research can help better cultivate life-long physical and mental health by improving mediated messages and…Read More

Mengyan Ma is a doctoral student in Media & Information Studies program. She received a B.S. in Finance Engineering from Wuhan University (China) in 2013, and M.A. in Advertising from Michigan State University in 2015. She hopes her research can help better cultivate life-long physical and mental health by improving mediated messages and interpersonal communication. Mengyan has experience in conducting interviews, experiments and online surveys. Her master’s thesis explored long-term effects of memorable messages and family communication patterns on young adults’ trust in food advertisements. Her projects include food app innovation for low-income communities, social media use and mental health of college students and teenage girls, as well as influence of science episodes on children’s desire to learn STEM.

Research Interests: Health Communication, Interpersonal Communication, Family Studies, Social Media, Mobile Apps, Obesity, Mental Health

Photo of  Juan  Mundel

Juan Mundel

Doctoral Student

Research Interests: Strategic communication, consumer behavior, social media, hedonic consumption, purchase intention

Juan Mundel is a doctoral candidate pursuing research on consumer behavior. Some of his work involves the extension of marketing practices to second-generation social media platforms, understanding millennials’ consumption patterns, and campaign tailoring for vulnerable populations. Before coming to Michigan State University, Juan earned…Read More

Research Interests: Strategic communication, consumer behavior, social media, hedonic consumption, purchase intention

Juan Mundel is a doctoral candidate pursuing research on consumer behavior. Some of his work involves the extension of marketing practices to second-generation social media platforms, understanding millennials’ consumption patterns, and campaign tailoring for vulnerable populations. Before coming to Michigan State University, Juan earned a Master of Science in Journalism at West Virginia University and a Licenciatura (B.S.) in Corporate Communication at Universidad Blas Pascal (Argentina). His professional experience is in the fields of fashion advertising, international relations, and special events planning. Currently, Juan is an Instructor for the Principles of Public Relations class and is developing a faculty-led study abroad program in South America for the Department of Advertising + Public Relations.

Photo of  Hana  Na

Hana Na

Doctoral Student

Research Interests: Health Literacy, e- and m-Health Interventions, Direct-to-Consumer Pharmaceutical Advertising, Environmental Communication, Information and Communication Technology

Hana Na is a doctoral student in the Department of Advertising + Public Relations. Hana spent the last years working in the film marketing industry after receiving her bachelor’s degrees in advertising and biological science in South Korea.…Read More

Research Interests: Health Literacy, e- and m-Health Interventions, Direct-to-Consumer Pharmaceutical Advertising, Environmental Communication, Information and Communication Technology

Hana Na is a doctoral student in the Department of Advertising + Public Relations. Hana spent the last years working in the film marketing industry after receiving her bachelor’s degrees in advertising and biological science in South Korea.

Hana earned her Master’s degree in Advertising at Michigan State University. Her Master’s thesis examines the effect of narrative and structured presentation formats on the evaluation of online product reviews and attitudes toward products.

Hana’s current research focus is on health communication. Combining her background in advertising and biology, she hopes to find the ways to design effective health messages and campaigns to reach low health literate and medically underserved populations.

A true lover of the outdoors, Hana’s other passions are biking, hiking, backpacking, and climbing.

Photo of  Tsuyoshi (Yoshi)  Oshita

Tsuyoshi (Yoshi) Oshita

Doctoral Student

Research Interests: Media Framing, Risk Communication, Crisis Communication, Image Repair Theory, Cross-cultural Communication, Science Communication, Content Analysis (Quantitative and Qualitative)

Tsuyoshi (Yoshi) Oshita is a doctoral student in the Media and Information Studies program at Michigan State University. Prior to pursuing a Ph.D., Yoshi worked over 10 years in advertising and public relations as an advertising…Read More

Research Interests: Media Framing, Risk Communication, Crisis Communication, Image Repair Theory, Cross-cultural Communication, Science Communication, Content Analysis (Quantitative and Qualitative)

Tsuyoshi (Yoshi) Oshita is a doctoral student in the Media and Information Studies program at Michigan State University. Prior to pursuing a Ph.D., Yoshi worked over 10 years in advertising and public relations as an advertising media planner at a major publisher in Japan and as a senior PR consultant at Burson-Marsteller Tokyo. His areas of expertise extend to media relations, internal communication development, crisis communications and interview skill trainings.

Yoshi earned his first master’s degree from the the University of Tokyo (2001) in Socio-Information and Communication Studies. He also holds a M.A. with distinction in International Public Relations from Cardiff University (Cardiff, UK). He has a bachelor’s degree in Sociology from Hitotsubashi University (Tokyo, Japan) in 1998.

Photo of  Abdullah  Riyami

Abdullah Riyami

Doctoral Student

A native of Oman, Abdullah Riyami attained his undergraduate degree in International Affairs and English from Juniata College in Pennsylvania, and his Master of Arts degree in communication (Public Relations) from Bond University, Australia. He has been lecturing on Communication and Public Relations in Nizwa College of Applied Sciences,…Read More

A native of Oman, Abdullah Riyami attained his undergraduate degree in International Affairs and English from Juniata College in Pennsylvania, and his Master of Arts degree in communication (Public Relations) from Bond University, Australia. He has been lecturing on Communication and Public Relations in Nizwa College of Applied Sciences, Oman, since 2009. Currently, he is a Public Relations Ph.D. student in the Media and Information Studies program at Michigan State University. His research interests include media-related issues in Arab countries, crisis communication, and consumer behavior. He is a teaching assistant at Michigan State Department of Advertising + Public Relations teaching Advertising classes to undergraduate Students.

Research Interests: Crisis communication; Risk communication; Corporate Social Responsibility; Media framing and effects; Arab media: social and traditional; Media and democracy; Content Analysis; Psychophysiological research; Qualitative Research.

Photo of  Karen C. Smreker

Karen C. Smreker

Doctoral Student

Research Interests: Celebrity Endorsement, Brand Equity, Risk Prevention, Cyberbullying Prevention, Consumer Behavior

Karen C. Smreker (BS in Psychology, Michigan State University; MA in Public Relations, Michigan State University) is a Public Relations Ph.D. student in the Media and Information Studies program at Michigan State University. Her research interests focus on promoting positive health behavior, with topics…Read More

Research Interests: Celebrity Endorsement, Brand Equity, Risk Prevention, Cyberbullying Prevention, Consumer Behavior

Karen C. Smreker (BS in Psychology, Michigan State University; MA in Public Relations, Michigan State University) is a Public Relations Ph.D. student in the Media and Information Studies program at Michigan State University. Her research interests focus on promoting positive health behavior, with topics ranging from advergames influence on childhood obesity and the prevention of cyberbullying, as well as examining how bad behaviors can influence a celebrity’s abilities as an endorser. She is currently a teaching assistant at Michigan State having taught Advertising classes to both Undergraduate Students and Masters Students for several semesters.

Photo of  Paphajree  Vajrapana

Paphajree Vajrapana

Doctoral Student

Paphajree Vajrapana is a doctoral student in the Department of Advertising and Public Relations. She received her bachelor’s degree in Communication Arts with a major in advertising from Chulalongkorn University, Thailand. She finished her Master’s degree in Advertising from Michigan State University. Her research interests include retailing for both online and offline. Her Master’s thesis…Read More

Paphajree Vajrapana is a doctoral student in the Department of Advertising and Public Relations. She received her bachelor’s degree in Communication Arts with a major in advertising from Chulalongkorn University, Thailand. She finished her Master’s degree in Advertising from Michigan State University. Her research interests include retailing for both online and offline. Her Master’s thesis was about international students’ behaviors related to grocery shopping with particular emphasis on whether acculturation and ethnic identity affect different criteria for choosing and being loyal to mainstream and ethnic grocery stores. She is also interested in online consumer behaviors and e-commerce. She is working on her preliminary proposal which is about online shopping behaviors with particular interest in UTAUT2 model.

Research Interests: Online consumer behaviors, e-commerce, online shopping, online and offline retailing.

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