Public Relations Specialization


The Public Relations Specialization is designed to provide a broad understanding of the role of public relations in contemporary society, as well as knowledge and experience in developing public relations materials for use in corporate, governmental, and nonprofit organizational settings. Areas of focus include public relations and society, writing for the media, public relations techniques, research methods, campaigns and cases, public relations strategies, portfolio development, and public relations ethics.

Eligibility

The Specialization in Public Relations, which is administered by the Department of Advertising, Public Relations and Retailing, is available to students majoring in Advertising, Communication, Environmental Studies and Agriscience with a concentration in communication, Journalism, James Madison, and Retailing. Limited enrollment may be made available to other majors.

Prerequisite Courses

ADV 260 Principles of Public Relations (3) and one of the following courses:

  • ADV 225 Writing for Public Relations (3) -OR-
  • JRN 200** Writing & Reporting News I (3)

** JRN 200 can count in place of ADV 225

Application process

Students must complete the prerequisite courses prior to applying to the specialization. In addition to the prerequisite courses, students must have a minimum overall grade-point average of 3.0, and submit an application. Applications are due by the tenth week of the semester. If the number of applicants meeting the basic qualifications exceeds the number of spaces available, selection will include evaluation of an interest statement and academic performance in prerequisite classes. Students will be notified of the decision prior to the end of the semester in which they apply.

Program Requirements

Once accepted to the specialization, students will meet with the Public Relations Specialization advisor to plan future enrollment. With the approval of the department that administers the student's degree program, courses that are used to satisfy the requirements for the specialization may also be used to satisfy the requirements for the bachelor's degree. The student's program of study must be approved by the student's academic advisor for the specialization.

Contacts

Lauren J. McKenzie

Public Relations Advisor
gainesla@msu.edu
517-355-7499

John Besley

Public Relations Program Coordinator
jbesley@msu.edu
517-355-2314

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