Serena Carpenter joined Michigan State University’s School of Journalism in 2012. She worked at Arizona State University from 2007-2012 specializing in the research and teaching of digital media and theory after finishing her Ph.D. degree in Media & Information Studies at Michigan State University. Her research has been published in research journals such as Journalism & Mass Communication Quarterly, Journal of Broadcasting & Electronic Media, Journalism: Theory, Practice & Criticism, Mass Communication and Society, New Media & Society, Journalism Practice, Journalism and Mass Communication Educator, Health Communication, and Telecommunications Policy.
Carpenter taught courses in the areas of online/multimedia journalism, social media, engagement and mass communication theory in the Walter Cronkite School of Journalism and Mass Communication. Carpenter has also taught broadcast, documentary and online journalism courses at Michigan State University and Bloomsburg University. Her professional background includes working as a television reporter. Credentials Ph.D., Media & Information Studies, Michigan State University (2007) M.A., Journalism, University of Nebraska-Lincoln (2003) B.A., Communication, South Dakota State University (1993) For more information: http://serenacarpenter.com
Courses Taught at MSU
Online Spartan Newsroom, JRN 400
Images and Messages, JRN 445
Broadcast News II, JRN 403
Public Relations Topics in Journalism, JRN 402
Advanced Multimedia Storytelling, JRN 492
Multimedia Reporting I and II, JRN800 and JRN801
Introduction to Quantitative Research, COM 803
Social Media News & Information, JRN821
Media Theory, JRN821
Scale Development and Reporting, CAS892
Key Research Interest
Presently, I am working on research that addresses measurement and scale development, content analysis, expertise in journalism, and the roles of social media communicators and journalists.
Project Title & Source
The Office of Sustainability. (2014). The sustainability practices of U.S. universities.
The Arthur W. Page Center (2013). Roles of professional social media communicators: An examination of perceptions, conflict and identity.
National Academic Advising Association (2012). “Cultivation and expectancy value influences on college major choice: A study of communication undergraduates.”
“Some people follow the path laid out by others, and if they do, they will not have passion.” – Wayne Dyer
Describe in one sentence what you hope your students learn from you, your scholarly work or teaching
To be inspired to challenge our understanding of the world.
Describe yourself in five words or less.
passionate, focused, open, adventurous, honest