R.V. Rikard is a Postdoctoral Research Associate under the direction of Dr. Shelia Cotten in the Department of Media and Information at Michigan State University. R.V.’s research interests include: the intersection of health literacy and health disparities, the social impact of technology on health and community health, the connection between online health messages using social media/social network site and offline health behaviors, and the social science of "Big Data." R.V. is a member of the International Union for Health Promotion and Education (IUPHE) Global Working Group on Health Literacy (GWG-HL) and the Health Equity Initiative. Prior to joining MSU, Dr. Rikard was the Assistant Director of Research at the Center for Family & Community Engagement at North Carolina State University.