Hairong Li is a professor of advertising, faculty associate of the Center for Business and Social Analytics, and core faculty of Asian Studies Center, Michigan State University.
His research covers the uses, effects and implications of digital technology in advertising, communication and marketing. He has received grants from Baidu, Google, WPP, Microsoft, Marketing Science Institute, American Academy of Advertising, MSU Foundation and other sources. He has published extensively, and his articles have appeared in many top journals, such as the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journalism and Mass Communication Quarterly, New Media and Society, Journal of Computer-Mediated Communication, Journal of Consumer Psychology, Psychology and Marketing, Journal of Interactive Marketing, and Journal of International Business Studies.
Dr. Li is a founding editor of the Journal of Interactive Advertising and an editorial board member of three major academic journals in the United States and Europe. His professional experience also includes chair for the American Academy of Advertising 2017 Pre-conference on computational advertising in Boston and 2014 Pre-conference on big data for advertising research and education in Atlanta, guest editor of a special issue on big data for the Journal of Advertising, visiting professor at City University of Hong Hong, executive director for Panmedia Institute in Beijing, senior visiting scholar at Tsinghua University, chair of the American Academy of Advertising 2009 Asia-Pacific Conference in Beijing, speaker for a FTC mobile commerce town hall meeting, chair of the AAA 2004 Publications Committee, and Fulbright Scholar at Nanyang Technological University in Singapore.
Interactive Advertising Strategy