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Photo of  Hairong  Li, Ph.D.

Hairong Li, Ph.D.

Professor of Advertising
Advertising + Public Relations


Hairong Li is a Professor of Advertising, Faculty Associate of the Quello Center, and core faculty of the Asian Studies Center at Michigan State University.

His research covers the uses, effects and implications of digital technology in advertising, communication and marketing. He has received grants from Baidu, Google, WPP, Microsoft, Marketing Science Institute, American Academy of Advertising, MSU Foundation and other sources. He has published extensively and been rated a productive scholar by four citation studies. His articles have appeared in many top journals, such as the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journalism and Mass Communication Quarterly, New Media and Society, Journal of Computer-Mediated Communication, Journal of Consumer Psychology, Psychology and Marketing, Journal of Interactive Marketing, and Journal of International Business Studies.

Dr. Li is a founding editor of the Journal of Interactive Advertising and an editorial board member of three major academic journals in the United States and Europe. His professional experience also includes visiting professor at City University of Hong Hong, guest editor of a special issue on big data for the Journal of Advertising in 2016, chair for the American Academy of Advertising 2014 Preconference on big data for advertising research and education in Atlanta, executive director for Panmedia Institute in Beijing, senior visiting scholar at Tsinghua University, chair of the American Academy of Advertising 2009 Asia-Pacific Conference in Beijing, speaker for a FTC mobile commerce town hall meeting, chair of the AAA 2004 Publications Committee, and Fulbright Scholar at Nanyang Technological University in Singapore.

Digital Analytics
Interactive Advertising Management
Media Planning
Media Innovation

Work 404 Wilson Road, Room 368 Communication Arts and Sciences Building Michigan State University East Lansing MI 48824
Work Phone: (517) 355-1739
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