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Photo of  Anastasia  Kononova, Ph.D.

Anastasia Kononova, Ph.D.

Assistant Professor
Advertising + Public Relations


Anastasia Kononova’s research focuses on media multitasking behaviors and effects in persuasive communication. Kononova studies how audiences use various media at the same time as well as combine media with non-media activities and to what extent combining tasks affects message processing, persuasive outcomes, and behaviors. Kononova explores what motivates individuals to multitask with media and to what extent media multitasking effects vary as a function of task nature. Kononova also aims at investigating what message features facilitate effective message processing in multitasking situations and how messages are received across multiple communication platforms.

Other areas of Kononova’s scholarly work include ad-context congruency on the Internet, mobile application sponsorship, and advertising skepticism and literacy. Anastasia takes interdisciplinary and international approaches in her research. She has worked with diverse participant populations including older adults and Greater Lansing, Michigan community residents.

Before joining the Department of Advertising + Public Relations at Michigan State University, Kononova worked as an assistant professor of communication and media at the American University of Kuwait. She earned a doctoral degree at the University of Missouri’s School of Journalism and a master’s degree at Oklahoma State University. Before graduate school, Kononova studied at Rostov State University (Southern Federal University since 2006) in Russia, where she also worked as a corporate communication specialist.

Selected Publications:

  • Kononova, A., Joo, E., & Yuan, S. (2016). If I choose when to switch: Heavy multitaskers remember online content better than light multitaskers when they have the freedom to multitask. Computers in Human Behavior, 65, 567-575.
  • Kononova, A., Yuan, S., & Joo, E. (2016). Reading about the flu online: How health-protective behavioral intentions are influenced by media multitasking, polychronicity, and strength of health-related arguments. Health Communication, 1-9.
  • Kononova, A., & Yuan, S. (2016). Take a break: Examining college students’ media multitasking activities and motivations during study- or work-related tasks. Journalism and Mass Communication Educator, 1077695816649474.
  • Kononova, A., & Chiang, J. (2015). Why do we multitask with media? Predictors of media multitasking among Internet users in the United States and Taiwan. Computers in Human Behavior, 50, 31-41.
  • Kononova, A., & Yuan, S. (2015). Double-dipping effect? How combining YouTube environmental PSAs with thematically congruent advertisements in different formats affects memory and attitudes. Journal of Interactive Advertising, 15(1), 2-15.
  • Kononova, A., & Akbar, M. (2015). Interpersonal Communication, Media Exposure, Opinion Leadership, and Perceived Credibility of News and Advertising During December 2012 Parliamentary Election in Kuwait. International Journal of Communication, 9, 1206-1228.
  • Kononova, A., Zasorina, T., Diveeva, N., Kokoeva, A., & Chelokyan, A. (2014). Multitasking goes global: multitasking with traditional and new electronic media and attention to media messages among college students in Kuwait, Russia, and the United States. International Communication Gazette, 76(8), 617-640.
  • Kononova, A. (2013). Multitasking across borders: A cross-national study of media multitasking behaviors, its antecedents, and outcomes. International Journal of Communication, 7, 1-20.
  • Kononova, A. (2013). Effects of distracting ads and cognitive control on the processing of online news stories with stereotype-related information. Cyberpsychology, Behavior, & Social Networking, 16(5), 321-328.
  • Alhabash, S., Park, H.-J., Kononova, A., Chiang, J., & Wise, K. (2012). Exploring the motivations of Facebook use in Taiwan. Cyberpsychology, Behavior, & Social Networking, 15(6), 304-311.
  • Kononova, A., Alhabash, S., & Cropp, F. (2011). The role of media in socialization to American politics among international students. International Communication Gazette, 73(4), 302-321.
  • Wise, K., Eckler, P., Kononova, A., & Littau, J. (2009). Exploring the “wire” in the hardwired for news hypothesis: How threat proximity affects the cognitive and emotional processing of health-related news. Communication Studies, 60(3), 268-287.
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