Patricia Huddleston

Department: Advertising, Public Relations, and Retailing

  • INTERNATIONAL / INTERCULTURAL COMMUNICATION

Key Research Interest Areas: Retail store loyalty and what contributes to store loyalty, private brands and store loyalty. Retailing and consumer behavior in transition economies. Understanding underlying motivations for why women shop.

Email huddles2@msu.edu

Personal Website: http://www.msu.edu/~huddles2

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