November Superstars

Posted on: November 30, 2012

During the past few weeks, we have welcomed a dazzling array of industry professionals (often CAS alum). The value of this exposure for our students is huge. But in addition to the professionals who have visited, we’ve had some outstanding student and charity superstars as well that especially deserve some big kudos.
On November 16, Michael Sheldon, CAS alum and CEO of Deutsch L.A. came to speak to a full house of students about his enthralling career in the advertising world. Sheldon and his firm created the most-viewed Super Bowl ad in history thus far, the Volkswagen commercial “The Force.” Sheldon also works with clients like HTC, PNC, Sony PlayStation, Snapple and GoDaddy. Sheldon shared his experience of how he made it in the field, and gave great advice to students aspiring to enter the world of advertising after college. Sheldon told students that he believes that you can work anywhere you want if you’re persistent. He was an absolute hit and a true entertainer. Check out a quick video interview with Sheldon here. Also, see the article in the Lansing State Journal here.
Visiting on Tuesday afternoon was Wally Snyder, another big name in the advertising world. Snyder is the president emeritus of the American Advertising Federation (AAF). He was involved with the Federal Trade Commission’s Bureau of Consumer Protection as the associate director for advertising practices prior to his time at the AAF. He serves as board member of many national ad organizations, like The Ad Council, AAF, the Advertising Educational Foundation and the National Advertising Review Council. Snyder strongly believes that advertising plays a critical role in our economy. Snyder spoke of the importance of ethics in advertising, discussing the areas of children’s advertising and deception in advertising, especially in a digital, ever-changing world. Check out the article on WKAR.
On Wednesday afternoon, Mario Impemba, another well-known CAS alum and the TV voice of the Detroit Tigers, came to CAS to talk to aspiring sports journalists. Impemba shared some great points with students about his journey to the top and told students in order to be successful, it was necessary that they leave their comfort zones, trust the process and appreciate the merits of working their way up the ladder. Impemba loves the community feel of being his home team’s voice and has been a Tiger’s fan his whole life—so this job is truly a dream come true for him. Students exhibited their journalistic training following Mario’s talk and asked great questions about making calls, working such a tough schedule throughout the season and juggling the work and home life balance. Check out the article in yesterday’s State News.

Susan Goldberg, a 1984 journalism alum and the Bloomberg News' executive editor of federal, state and local governments based in Washington DC, visited J-School and PR students yesterday, November 29. Susan shared that the path to being an executive editor for one of the leading news organizations is rarely linear. They have to be prepared for challenges along the way and to be persistent in the face of these challenges. Susan also shared that as digital natives, students will be of greater value to news organizations. Students had a chance to ask about the impact Susan has had on the community, hiring advice, and the new opportunities in journalism in the 21st century.

Also this week, some of our lesser-known local superstars also deserve some recognition. The second semester of Protect America’s “Pay It Forward” Challenge came to a close this week and Dave Regan’s advertising students presented their final campaigns to their local charities. The students worked all semester in seven teams acting as advertising agencies and gave local charities of their choice a comprehensive multimedia marketing campaign to help increase awareness and fundraising.
The charities chosen for this semester’s challenge were Pet Support Services, Inc., the Shiawassee County Humane Society, The Reading People, Gateway Community Services, Greater Lansing Food Bank, Cristo Rey Community Center and Her Power, Her Pride, Her voice. The students planned and implemented fundraising events, created or overhauled the charities’ social media and web pages, designed new logos and created advertisements and promotional items. All of the charities were thrilled with the work their teams did for them and the funds they helped to raise. Big congratulations to the winning team, Songbird Media: Carolyn McLean, Katie Schlanker and Kaleigh Miller who partnered with Pet Support Services!
November has been a whirlwind of activity in the college. On to December!

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