New Classes This Fall

Posted on: August 3, 2012

Pam WhittenWith the fall semester sneaking up on us in about a month, I’m quite enthused about some new classes that we’re offering. We all know that technology will constantly change, and at CAS, we will always be on the front line, offering the most current and relevant techniques and practices.  Often, we are a step ahead of industry.
 
One of our new advertising classes is called “Monitoring and Measuring Social Media” (ADV 492). This course is open to all majors and stems from our “New Media Driver’s License” course on social media, search engine optimization and online public relations tools for business and marketing uses. Social media is a cost-effective tool that many successful businesses and organizations utilize to disseminate information to their audience.
 
We also have a new communication class (COM 402) entitled,  “Advertising and Public Relations in Presidential Campaigns.” This course will be uniquely timely as it takes place leading up to and during the 2012 presidential election. There’s no better way to learn about the political PR and advertising practices than to apply them to the current political ads that flood our commercial breaks.
 
In addition to the political ads, we’ve got the 2012 Summer Olympics all over TV right now and we have many aspiring sports journalists in this college who would love to be in London reporting on the games. Our newest journalism class (JRN 492) “Sports Media II” is from the press box to the locker room, an examination of sports media and athlete relations. The course includes case studies and real-time interviews of student athletes by student reporters. The course is being co-taught by Professor Sue Carter and MSU (and CAS alum) Athletic Director Mark Hollis.
 
We also now offer a behind-the-scenes production version of our popular broadcast journalism newscast: Focal Point (TC 491 Sec. 003). This course will be for TISM students who will be producing the shows.  Students will do it all, including directing, technical directing, prompter, audio and video, AND will see their shows air on WKAR-TV this fall.
 
We’re also offering a course called “Funding and Selling Your Film and other Media Projects” (TC 491 Sec. 004). This course is important to take film production to the next level as funding is such an important part behind the success of a production.
 
Classes like these make me wish I were an undergrad at MSU now!

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