MSU Students Help Kickstart Mobile Game / Company

Posted on: September 17, 2013

A team of students at Michigan State University worked this past semester with Greater Play, LLC, a Lansing-area startup, to develop a Kickstarter campaign for a mobile game. Kickstarter takes advantage of the emerging "crowdfunding" model to democractize entrepeneurship and gets potential consumers to back the funding of the project so it can be produced. The one month Kickstarter campaign launched on Friday, June 14th and runs through July 14th.

The team of eight students worked on the project as part of the Spring 2013 capstone course in the Game Design and Development specialization. The students helped in the conceptualization of the team-based action game, built a working prototype of the game for the iPad, and helped Greater Play in developing the actual Kickstarter campaign materials. "This was a challenging project. We not only had to apply the knowledge we had gained in the specialization, but we had to learn a great deal of new things to meet the goals of the project," stated Bryan Novak, the student team manager.

Casey O'Donnell, Assistant Professor in the Department of Telecommunication, Information Studies, and Media, was the instructor of the capstone course. "The real-world experience students gained in this project is one of the unique aspects of our program at Michigan State University. It helps students be prepared for a job in the industry."

Joel Dillingham, CEO of Greater Play, remarked, "it was a great pleasure working with the MSU students. Their efforts were essential in getting this Kickstarter campaign off the ground. If our campaign is successful, we definitely plan to bring several MSU students on-board to work with us to implement the full vision of the game."

For more details on the game or to pledge to back "The Target", check out the Kickstarter page.

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