MSU Advertising Professor Defies Gravity

Posted on: September 14, 2012


Henry Brimmer's ArtPrize entry 2012MSU Advertising Professor Defies Gravity

Artist Henry Brimmer’s entry guaranteed to turn heads during ArtPrize 2012

GRAND RAPIDS, Mich.—Henry Brimmer’s bold and daring 2012 ArtPrize entry ‘Gravity Matters Little,’ will be installed to hang 175 ft. above street-level on a cable spanning the distance from his venue, Select Bank to the Clear Channel building at the busy intersection of Monroe Center and Ionia in downtown Grand Rapids.

The 8-foot three-dimensional human figure will hang on a cable over the intersection, adjacent to a video camera providing a 24/7 bird’s eye aerial view of downtown.

“This year, I decided to go outdoors and create a piece intended to stop the viewers on the street to look up and wonder,” Brimmer said. “Undoubtedly the sense of danger, risk, and surprise are central to ‘gravity matters little’; all universal feelings most of us can identify with at one time or another.”

Brimmer teaches design and photography through the Department of Advertising in the College of Communication Arts & Sciences at Michigan State University. He is part of the Media Sandbox, a new creative cross-disciplinary college collaboration of curriculum and community ( Last year, his entry entitled “Touch Wood” was hosted by the Grand Rapids Art Museum.

Join Henry and his team as they install his artwork over the intersection of Ionia and Monroe Center on Monday, September 17 from 5 to 7 a.m. Select Bank's 14th story rooftop access is available to media on a limited basis with prior arrangements. For more information, contact Madalyn Kaltz at or 517.884.4978. Click here to support Henry's project. 

About Henry Brimmer

Henry Brimmer is an award winning graphic designer, photographer, and educator. When making art, he is an artist. He arrived at MSU in 2006, as part of a group hired to “bring back the arts to Communication Arts,” and whose dedicated work has resulted in the creation of the Media Sandbox. After 25 years of teaching, he still enjoys rattling young minds to solve problems creatively and in a non-linear fashion; starting with his own. Passion, curiosity, and the pursuit of excellence are what he’d like to instill in his students.

For more information on ArtPrize, visit  


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