Media Sandbox Helps Detroit Nonprofit

Posted on: December 17, 2013

Sandbox in Detroit-featureThe Media Sandbox Street Team is reaching beyond campus and out to nonprofit organizations.

The team recently spent a day in Detroit at the Georgia Street Community Collective (GSCC) undertaking a creative revamp for the organization, leaving it with a new website, updated social media pages, a media release promoting the organization's next event and a sponsorship packet.

Founded by Detroit native Mark Covington, GSCC created and oversees a community farm and garden in the Georgia Street area of Detroit. The nonprofit organization is dedicated to community, sustainable living and giving back.

"What Mark is doing is so impactful. Seeing a small farm with turkeys, goats and a greenhouse across the street from abandoned property is incredible. I'm so glad we could help him out," said Amber Taylor, Street Team member.

The Street Team consists of 11 students from three CAS majors - Advertising + Public Relations, Journalism, and Telecommunication, Information Studies and Media. Besides Taylor, the students include Carly Belsito, Carter Elwood, Alex Gillespie, Izak Gracy, Elizabeth Izzo, Reid Masimore, Andrea Raby, Shelby Robinson, Madeline Rosemurgy and Bretlyn Royce.

The team came up with the idea to offer their creative services to nonprofit organizations and reached out to various groups including Covington, Chairman of the GSCC, who responded to their email.

Street Team members traveled to Detroit Nov. 17 and met with Covington, giving his organization a creative overhaul on site.

"The Detroit trip was perhaps one of the most humbling, eye-opening experiences I've had in awhile," Robinson said. "I learned how well we work together for a common goal, the beauty in helping others, and how great it feels to make someone like Mark smile. I'm so glad we did what we did."

The Street Team's trip to Detroit was a trial run of sorts. The group hopes to continue projects like this in the future and on a larger scale.

"I think [the Sandbox] has come a tremendously long way," said Bob Albers, Senior Video Specialist and former Media Sandbox Director. "The GSCC is doing something great in a distressed neighborhood in Detroit. Having Sandbox students contribute to the GSCC's future success is the sort of thing that I hope will continue to happen."

Check out the Media Sandbox Facebook page to see additional photos from their trip to Detroit.

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