Who's Involved

MAPLab Co-Directors

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Saleem Alhabash, Ph.D.

Director
Assistant Professor
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Saleem Alhabash is an Assistant Professor of Public Relations and Social Media, jointly appointed by the Department of Advertising and Public Relations, and the Department of Media and Information. His research focuses on the processes and effects of new and social media. More specifically, Saleem’s research investigates the cognitive and emotional responses, and psychological effects associated with using social networking sites and playing serious/persuasive video games. His research is geared toward understanding how new communication technologies can be utilized in cross-cultural and international communication, with emphasis on changing attitudes and stereotypes of foreign nations. Saleem received his Ph.D. from the University of Missouri School of Journalism. He brings a diverse experience in global media and strategic communication.
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Patricia Huddleston, Ph.D.

Co-Director
Professor
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Dr. Patricia Huddleston is a Professor of Retailing in the Department of Advertising + Public Relations. She teaches undergraduate courses in Consumer Behavior and Retail Strategy and Consumer Behavior, International Consumer Behavior and Strategic Brand Communication at the graduate level. From 1991-2007 her research analyzed the retail systems in the transition economies of Russia and Poland. She was present at a pivotal moment in Russian history, witnessing the failed coup of August 1991. She and Dr. Linda K. Good published work on Russian and Polish worker morale, Price-Quality product perceptions of Russian and Polish consumers and Ethnocentric tendencies in Russian and Polish consumers. In 1996, Dr. Huddleston spent a sabbatical in St. Petersburg, Russia, teaching the first marketing course at Leningrad Oblast University. From 1998-2007, she pioneered a study abroad program to Russia and Poland which focuses on Retail Distribution. This intensive, short term program provided the opportunity for students to gain knowledge of retailing in post-transition economies. Dr. Huddleston’s research interests include customer loyalty, with a focus on food stores. A recent study drew comparisons between traditional (e.g. Kroger’s) and specialty (e.g. Whole Foods) food store shoppers and found that specialty store food shoppers are more loyal than conventional store shoppers. In 2004, Dr. Huddleston spent six months in Australia at Monash University, interviewing retail CEOs for a book chapter on Retailing in Australia. As a result of the time spent in Australia, she collaborated with Dr. Stella Minahan from Deakin University on a book entitled Consumer Behavior: Women and Shopping, which was published in January 2011. Her newest research project uses eye tracking technology to identify what consumers focus on when they view retail displays and how eye movement relates to purchase behavior. She is collaborating with Dr. Bridget Behe and Dr. Thomas Fernandez from the Department of Horticulture (MSU) and Dr. Stella Minahan from Deakin University, Melbourne, Australia.
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Anastasia Kononova, Ph.D.

Co-Director
Assistant Professor
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Anastasia Kononova studies media multitasking behaviors and effects in persuasive communication. She explores multitasking as a media use habit and as a process of dividing attention between a persuasive message and the context in which it is presented. Anastasia takes interdisciplinary and international approaches to study the phenomenon and effects of media multitasking. Before joining the Department of Advertising and Public Relations at Michigan State University, Anastasia worked as an assistant professor of communication and media at the American University of Kuwait. She earned a doctoral degree at the University of Missouri’s School of Journalism and a master’s degree at Oklahoma State University. Before graduate school, Anastasia studied in Rostov State University (Southern Federal University since 2006) in Russia, where she also worked as a corporate communication specialist.
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Ashley Sanders-Jackson, Ph.D.

Co-Director
Assistant Professor
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Dr. Sanders-Jackson is an Assistant Professor in the Department of Advertising and Public Relations in the College of Communication Arts and Sciences. Dr. Sanders-Jackson’s work focuses on tobacco control, social media, and the process by which tobacco-related information (such as cessation information online or the passage of smokefree laws) is shared and processed across a variety of mediated and interpersonal channels. Dr. Sanders-Jackson employs a number of methodological approaches including network analysis, experimental methods, and qualitative methods.

Students

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Nasser Almutairi

Doctoral Student
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Research Interests: Social marketing, consumer behavior, sponsorship marketing, and social media behavior. Nasser Almutairi is a doctoral candidate pursuing research on social media marketing and consumer behavior. Some of his recent work involves understanding the patterns of online viral behavior on social media, effects of colors on ads on social media platform, health news coverage and source effects, plain packaging colors effect, and public health announcements and religion message interaction on online behavior. Before coming to Michigan State University, Nasser earned a Master of Business Administration at Western Michigan University (USA) and a Business Administration (B.S.) at King Saud University (Saudi Arabia). His professional experience is in the fields of business plan writing, entrepreneurship training programs, business communication, marketing strategies, and human resource development assessment and training programs. Currently, Nasser is a researcher at the Department of Advertising + Public Relations. Contact: almuta17@msu.edu
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Maddie Barnes

Undergraduate Student
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Research Interests: Social media, digital aggression, effects of music in advertisements, consumer behavior Maddie Barnes is an second year undergraduate student majoring in advertising and minoring in public relations. She recently joined the research team in November, and enjoys the challenge and insight she receives from working with (mostly) doctoral and master's students. She is excited to begin her first research endeavor by examining digital aggression through a traditional aggression lens, and later test how visual anonymity effects the expression of such aggression. Maddie also works as an usher at the Wharton Center, is a member of MSU's PRSSA chapter, and dances with MSU's Orchesis in her free time. She hopes to graduate in May of 2018, and work in the entertainment public relations field. Contact: barne227@msu.edu
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Carie Cunningham

Doctoral Student
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Carie Cunningham attended Northern Illinois University and graduated with a B.S. in Journalism and Meteorology. After graduation, she was hired as a television news producer for the NBC affiliate in Reno, Nevada and Detroit, Michigan. Cunningham started her career as a Spartan in the fall of 2012 in the Department of Communications. Her focus was on mass communication and how journalists communicate with the public. She found that the communication literature had a number of topics and theories that could easily be transitioned to make more effective communication between journalists and the public. Carie finished her Masters and was accepted into the Media and Information Studies Ph.D. program at Michigan State University. Her home department is Journalism. However, in her quest for better ways to maintain television viewers’ attention and recall, Carie is pursuing an interdisciplinary program of cognitive science as a secondary and complimentary focus to Journalism.
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Tony Deng

Doctoral Student
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Tony Deng’s research interests broadly include cross-cultural advertising effects and consumer behavior. Deng studies the interplay of culture and advertising, specifically how culture impacts advertising strategies, and the potential positive and negative effects of advertising on society. Tony holds an M.A. in Communication from Marquette University, an MSocSc in Media Management from Hong Kong Baptist University. He has worked as an editor in China Daily and subsequently a practitioner in advertising agencies in South China and Hong Kong.
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Luiz H. Figueira

Graduate Student
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Research Interests: alcohol advertising, social media usage, consumer behavior Luiz Figueira is a graduate student seeking a Master's degree in advertising. He earned his B.A. in advertising from Michigan State University in May 2015. He is currently working on his M.A. thesis involving alcohol advertising and social media usage. His professional experience is in advertising, having worked for three semesters as an account executive at The State News. He is currently working as a teaching assistant for Dr. Kronrod, and is involved as a research assistant in the department of ADPR.
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Guanxiong Huang

Doctoral Candidate
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Research Interests: cross-media effects, strategic communication, eye-tracking and psychophysiological measuresGuanxiong Huang is a doctoral candidate in the Department of Advertising and Public Relations at Michigan State University. She holds an M.Phil. in Communication from the Chinese University of Hong Kong and a B.A. in Journalism from Fudan University. Her research interests are the uses and effects of digital media technologies in persuasive communication, with a focus on the synergistic effects of cross-media advertising campaigns.Contact: huanggu1@msu.edu
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Duygu Kanver

Doctoral Student
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Research Interests: Social media, political communication, international media, freedom of expressionDuygu Kanver is a doctoral student in the Media and Information Studies program. Her current research projects focus on alcohol consumption and social media use among college students, journalistic self-identification on social media, political campaign advertising in new democracies, and press freedom. Duygu earned a Master's degree in Journalism at Michigan State University, and she majored in English Literature at Bogazici University in her hometown, Istanbul. She has worked as a graduate teaching and research assistant at Michigan State University since 2011. Contact: kanverdu@msu.edu
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Wongkyung Kim

Doctoral Student
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Wonkyung Kim is a doctoral student in the Department of Advertising and Public Relations. Her main academic interest lies in studying the effectiveness of marketing communication in new media environment. Specifically, Wonkyung’s research geared toward the effects of electronic word-of-mouth in social media. Continuing her research interests in online media and consumer behavior, some of the topics her ongoing research include consumers’ engagement in electronic word-of-mouth (eWOM) on social networking sites, interplay between consumers’ psychological traits and message frames.
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Chen Lou

Doctoral Student
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Chen Lou received her undergraduate degree from the School of Journalism and Communication at Wuhan University of China, and earned her master’s degree in the E. W. Scripps School of Journalism at Ohio University. Currently, she is a doctoral student in the Media & Information Studies program and the Department of Advertising & Public Relations at Michigan State University. Her research mainly focuses on consumer psychology and health communication in the social media context.
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Kristen Lynch

Ph.D. student
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Research Interest: Media Psychology, Memory, Information Processing, and Multitasking.Kristen Lynch is a Ph.D. student in Media and Information Studies at Michigan State University. Kristen is originally from California and holds a B.A. in Communication from Simpson University and a M.A. in Communication from MSU. She is interested in media effects, specifically psychophysiological measures. Her current projects include understanding the uses and gratifications of Let's Play viewing, developing measures for delayed recall, and examining contextual and pictorial cues' impact on recognition.
Contact: Lynchkr3@msu.edu
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Mengyuan Ma

Doctoral Student
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Mengyan Ma is a doctoral student in Media & Information Studies. She received her M.A. in Advertising with a graduate certification in Community Engagement from Michigan State University. Her master’s thesis explored long-term effects of family communication on trust in food ads. Mengyan is enthusiastic in finding out how persuasive messages of family communication and mass communication can be developed to encourage life-long health outcomes through qualitative and quantitative research methods. She is also involved in many interdisciplinary projects including language development and brand knowledge, social mediaads, communication patterns between Facebook users and health care organizations as well as interactive media for health promotion.
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Juan Mundel

Doctoral Student
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Juan Mundel is a doctoral candidate pursuing research on consumer behavior. Some of his work involves the extension of marketing practices to second-generation social media platforms, understanding millennials’ consumption patterns, and campaign tailoring for vulnerable populations. Before coming to Michigan State University, Juan earned a Master of Science in Journalism at West Virginia University and a Licenciatura (B.S.) in Corporate Communication at Universidad Blas Pascal (Argentina). His professional experience is in the fields of fashion advertising, international relations, and special events planning. Currently, Juan is an Instructor for the Principles of Public Relations class and is developing a faculty-led study abroad program in South America for the Department of Advertising + Public Relations.
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Michael Nelson

Master's student
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Research Interests: Information systems, bibliographic information systems, and Michael Nelson is a Media and Information master's student, with a concentration in media and information management. Along with information systems in organizations, he is interested in researching ICTs for development, digital aggression, and alcohol advertising. Prior to coming to Michigan State in 2015, Michael worked in Chicago in housing finance and in secondary education, and taught on a Fulbright Grant at Adam Mickiewicz University in Pozna?, Poland. Michael earned a bachelor of arts in history from North Park University in 2011.Contact: nelso663@msu.edu
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Yadira Nieves-Pizarro

Doctoral Student
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Yadira’s research interests generally include digital journalism and its potential to empower media literate citizens. She studies how news production routines contribute to the framing of issues and the promotion of stereotypes. Yadira holds a B.A and M.A. in Journalism from the School of Communication in the University of Puerto Rico. She has worked as a news producer in Noticentro, WAPA-TV and as a journalism Instructor in the Inter American University of Puerto Rico.
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Rashad Timmonds

M.A. Student
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Research Interests: Social Media, Online communities, Black Feminism, Black Queer, Studies Rashad Timmons is a new master’s student in the School of Journalism, pursuing research on social media and online communities. More specifically, he seeks to uncover how identity construction and development among marginalized groups influence participation in online networks and forums. Rashad graduated from Michigan State University in December 2015, earning a B.A. in Journalism with a concentration in visual communication, as well as a minor in African American and African Studies. In addition to his academic pursuits, he has worked as a communications intern and strategist for LGBTQ+ organizations, led volunteer projects in underserved communities, and served as a teaching assistant for ESL instruction in South Africa. Ultimately, Rashad hopes to pursue his studies at the doctoral level. He currently works a research assistant for Assistant Professor of Journalism Dr. Serena Carpenter.
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