Alumnus Wins Top PR Award

Posted on: August 20, 2013

Roger Martin receives awardMartin Waymire Advocacy Communications, a Lansing‐based, full‐service public relations and social media marketing firm co-founded by journalism alumnus Roger Martin, won the nation's top award for public relations excellence—the Silver Anvil.

Considered the “Oscar” of the public relations profession, the Silver Anvil is the oldest and most prestigious award given for outstanding achievement in PR. Martin Waymire was one of only two Michigan‐based firms to be nominated for the award.

The firm was recognized for its work on the campaign to defeat Proposal 5, the proposed “Super Minority” constitutional amendment on Michigan’s November 2012 ballot that would have required two‐thirds of both chambers of the Michigan Legislature to raise any tax or close any tax loophole.

Before launching the NO on 5 campaign, polls showed the proposal winning with 70 percent of the vote. In the end, Michigan voters defeated the proposal by 69 to 31 percent, the largest margin of any of the questions or candidates on the statewide ballot. Additionally, NO on 5 got the most votes of any candidate or question on Michigan’s ballot and was the only ballot question or candidate campaign to exceed 3 million votes.

The campaign also won first place in the Mid-Michigan Public Relations Society of American contest for public affairs.

“Without question, my years in the School of Journalism at MSU taught me the essential skills needed to succeed in the profession,” Martin said. “Those skills helped me each and every day while I was an award-winning political reporter and political bureau chief at The Detroit News, and they continue to form the foundation of pretty much everything we do as a public relations firm now, despite how technology has changed the delivery mechanisms and options.”

Including Martin, the Silver Anvil team consisted of three CAS graduates. In addition, the coalition they managed had CAS alumni performing key communications functions.

“No one wins a Silver Anvil without the contributions of many people, which was certainly the case here,” Martin said.

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