Co-hosted by MSU’s Brandt Chair in Public Relations, Central Michigan Public Relations Society of America (CMPRSA), and MSU’s chapter of the Public Relations Student Society of America (PRSSA)
6:30-7:15: Light Refreshments in lobby outside CAS 147 (Main lobby off Wilson Road)
7:15-8:15: Brandt Lecture in CAS 147
Please RSVP here to ensure that enough refreshments are provided.
Topic of Discussion
Everyday, hundreds, if not thousands, of people and programs are trying to
communicate health, medical and scientific information. Much of it seeks to
influence or change people’s health and science-related beliefs, behaviors
and habits. Drawing from his experiences on the frontlines of public
health, Glen Nowak looks at some of the challenges facing health and
scientific communicators and identifies some approaches for increasing the
likelihood of success.
Glen Nowak is a Professor of Advertising and Public Relations and director of the Grady College’s Center for Health and Risk Communication at the University of Georgia (UGA). He is also currently working as a senior
communications consultant for the Task Force for Global Health, helping to develop communication and advocacy strategies related to the introduction of inactivated polio vaccine (IPV) in 124 countries that are currently only using oral polio vaccines as part of their routine immunization program. As part of the Center for Health and Risk Communication, he is involved in research and projects related to understanding and assessing vaccine confidence and acceptance. Prior to re-joining the Grady faculty in January 2013, he worked 14 years at the Centers for Disease Control and Prevention. He spent six years as director of media relations at CDC and six years as communications director for CDC’s National Immunization Program. He has experience in managing and implementing health and risk communications programs, media relations, health information campaigns and social marketing. Prior to joining CDC in January 1999, Dr. Nowak was an associate professor of advertising and communication at the Grady College of Journalism and Mass Communication at UGA. At Georgia, Dr. Nowak teaches and has taught undergraduate and graduate courses in principles of advertising, communication and advertising research, communication and advertising management, social marketing, and health communications. In the course of his career, Dr. Nowak has authored or co-authored a number of peer-reviewed journal articles on communications practices, social marketing, and health communications, and conducted numerous workshops and trainings on health communication, social marketing, risk communication and media relations. Dr. Nowak received his B.S. in 1982 from the University of Wisconsin-Milwaukee, with majors in both economics and communications. He continued his studies at the University of Wisconsin-Madison, where he subsequently earned an M.A. degree in journalism (1987) and a Ph.D. in the field of mass communications (1990).
Date(s) - 02/11/2014
6:30 pm - 8:30 pm
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