How about Some Sports To Go with Your Sports?

Posted on: February 1, 2013

Super Bowl ad ratingThis is the time of the year when it seems like everyone is out on the court or field or rink— both in NCAA and professional sports. It’s an exciting time because there’s always a great game to watch. And, anyone who knows me knows that I am a "bit" of a sports enthusiast. Between watching the Spartans and Big Ten basketball and the Super Bowl coming up this Sunday, there really never is a dull moment.

One thing that’s really great about our college is that we not only educate many Spartan athletes across all the disciplines IN CAS, we also have a champion sports journalism program. Some of our alumni have gone on to be professional athletes, and others professional sports reporters. We have alumni working at ESPN, the Big Ten Network, CBS Sports, FOX Sports, the MLB, the NBA—you name it. Our program teaches students everything from play-by-play sports reporting and investigative sports reporting to maximizing the interview with the star player after the game. When it comes to the practice of sports journalism or sports media management, our grads "got game."  If you want to learn more about our sports journalism program, you can contact L.A. Dickerson.

On Sunday, Advertising instructor BobKolt is hosting his 16th annual Super Bowl ad rating party. The Ad Bowl brings MSU advertising and public relations expert faculty together to rate the commercials during the Super Bowl game. This year, the ad spots are selling for $4 million each—due to the number of people who tune in. This is prime advertising real estate. The faculty rates each ad on a scale of one (least effective) to five (most effective) using iClickers. Along with Kolt, Jef Richards and Bruce VandenBergh have already been interviewed by dozens of reporters and quoted all over the country in anticipation of Sunday’s Super Bowl ads.

This year, we’re also encouraging advertising student involvement. All advertising students are being asked to rate the Super Bowl ads as well—and could win a prize for doing so. The student survey link will be available on Monday morning, so be sure to watch the commercials! We can’t wait to see this year’s winners and losers—and see how the student ratings compare to that of the faculty. We’re encouraging everyone at MSU and elsewhere to Tweet about the ads during the game using #MSUperBowl. It’s always a fun event that creates a lot of buzz! Learn more here.

Speaking of sports, I want to give a big shout out to Earle Robinson, our well-known, long-time sports reporter at WKAR. Robinson is retiring after 39 amazing years with WKAR—joining the team in 1974. He covered MSU sports, like athlete Earvin “Magic” Johnson, and Detroit sports during the Barry Sanders' Detroit Lions days. Robinson is a sports fanatic and will forever be recognized and respected for his sports reporting—from high school to college and pro sports.  He is extremely knowledgeable and knows his stats. We’re really going to miss him here at WKAR and want to thank him for his many years of service.  We'll be hosting a special event in the spring to honor him and the sports journalism program at MSU.  

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