Journalism student interns at KOFY-TV in San Francisco

Posted on: March 24, 2017

leeThis past summer, journalism senior Cynthia Lee accepted an internship with a local TV station in San Francisco called KOFY-TV. She was able to use interview and networking techniques she learned at MSU to prepare for and obtain the internship.

Lee was the station’s only intern, covering promotions and productions. She learned how the television market works and how the industry is changing. She also gained a better understanding of just how important teamwork is, especially in times of change.

“I gained so many valuable skills through my internship, especially being on the other side of the country and having to figure out everything on my own,” Lee said. “For example, I didn’t have design experience, so I just had the mindset of being willing to learn and work hard.”

Being the only intern at the station, Lee had to learn how to connect with and target a different demographic. She used this opportunity to learn from others at the station, who had years of experience.

Lee said her favorite project was helping out with the productions for the Pride Parade in San Francisco.

“It was really different and fun,” Lee said. “We had to stay up for hours to create notecards by hand, but to have had the chance to watch and help out with live events was really cool.”

Her internship helped her to discover what she does and doesn't want to do in her future career.

“I really like being in front of the camera,” Lee said. “I recommend letting the right people at your internship know the intentions of what you want to gain from the internship and to take control of your own learning experience. I wanted to build up my reel, and I told them this. You just also have to be prepared to prove yourself.”

Production appeals more to Lee, as she likes to be active and in the field. She found that working on promotions is more office work, but she is grateful for having both of those experiences in one internship.

“I also learned how life would be post-college and if I got a job out-of-state,” Lee said. “I would be commuting to work every day and I would be in a new area. Learning how to start fresh somewhere and how to adapt was great. It wouldn’t be so scary if I had to do that again.”

Since her internship, Lee has been working to continue to improve her skills through projects.

“I like productions and producing a lot,” Lee said. “I am creating a web series right now and trying to finish that up, as I want to have it done by April.”

The web series is based on her friend group’s experiences in college.

When considering internships and job opportunities, Lee suggests that you express to yourself, and even to the people you’d work with, what skills you are looking to build and what experiences you’d like to have.

“I would just really emphasize to be clear on what you want to gain when you obtain an internship,” Lee said. “Especially when you do phone interviews, always sound enthusiastic; pay attention to those little details about yourself. Above all, use all of the opportunities and resources MSU has to offer.”

By Meg Dedyne

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ComArtSci Senior Combines Passions During Internship at Lettuce Live Well

Posted on: March 17, 2017

During her first two years out of high school, media and information senior Eman Hubbard was a collegiate athlete. When she transferred to Michigan State University her junior year, she found a nonprofit that combined her passion for healthy living and storytelling through graphic design.

EmanHubbard became the graphic design intern at Lettuce Live Well in January of her junior year at MSU and concluded that portion of her internship in July of 2016. She will continue to intern there when summer begins.

Lettuce Live Well is a nonprofit dedicated to leading community health challenges by providing programs to help those in the community live a healthier life. With a minor in health promotion, Hubbard enjoys helping others through the organization’s different programs.

“I really enjoy going to local schools and talking to kids about health and nutrition,” Hubbard said. “A lot of adults don’t realize how to shop healthy either. At the end of our classes and grocery store tours, we give attendees $5 or $10 to put them through a test to buy healthy on a low budget.”

One of the segments Hubbard enjoyed most was the kids segment of Lettuce Live Well called Little Lettuce League. The nonprofit puts together full animation skits where cartoon characters talk about health. She helped make the graphics for these skits. She also created the flyers and graphic work for all of Lettuce Live Well’s events.

“I really like that the internship was with a nonprofit,” Hubbard said. “My boss is very proactive and passionate about the work Lettuce Live Well does. Everyone in the office is extremely health oriented, which is really cool.”

After playing sports during her first few years of college, Hubbard became actively involved in bodybuilding to stay fit and healthy.

“I started eating really well and focusing more on being healthy overall,” Hubbard said. “I wanted to break the stereotypes about bodybuilding. I wanted to explain to women that weight training is healthy and a great way to exercise. Lettuce Live Well personally helped me find balance in my diet, exercise and I feel like I am now more mindful.”

Hubbard said she feels as though many people her age and older want to learn about balancing their wellness goals.

“This internship was so fulfilling. Once I started, I didn't want to leave,” said Hubbard. “At Lettuce Live Well, they help people from every angle surrounding their health. I really like to see people from where they were two months ago in our programs, to where they are now. From this experience, I hope to someday create a nonprofit in Detroit where kids can exercise and gain experience in the health industry.”

Hubbard is also pursuing a minor in Japanese, which came in handy at Lettuce Live Well.

“My interest in Japanese started with growing up in Novi,” Hubbard said. “There is a huge Japanese population and I took Japanese in high school. I wanted to reach out and bridge that gap and learn about a culture that’s not my own. Knowing the Japanese language led me to assisting some people at Lettuce Live Well, who I gave nutrition advice to, because I could speak their language.”

Currently, Hubbard is working on a Flint school project with Katherine Alaimo, a professor in the department of food science and human nutrition. Their group will be talking to sixth grade students in the Flint community and teaching them about Type II Diabetes and the value of nutrition.

“Overall, the internship at Lettuce Live Well made me aware of all aspects of nutrition,” Hubbard said. “It definitely changed my life and I can’t wait to go back.”

By Meg Dedyne

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Senior obtains internship with Jackson National Life Insurance after working in student role

Posted on: March 10, 2017

After working for two and a half years at the Jackson Zone on Grand River Avenue in East Lansing, advertising senior Mitch Marier is now the corporate social responsibility intern at the Jackson National Life Insurance headquarters in Lansing.

“Shortly after I started working at thePicture1 Jackson Zone, I was assigned more responsibilities,” Marier said. “I started with entering data into their systems and the more comfortable I became, I started doing customer service calls. It was cool to get my hands on a variety of tasks and growing my skills in an area I never thought I would.”

Marier said while he worked at the Zone, he took advantage of their programs such as resume building and networking 101. They would often have leadership chats, where the executives from Jackson would come in and talk more about future career opportunities with their company.

“I definitely think Jackson’s career prep for students helped me tremendously in getting my first internship at the State of Michigan,” Marier said. “I gained experience at this first internship in writing and event planning, which I knew would translate well to the internship I have now with Jackson.”

“Jackson in Action” is Jackson’s internal volunteer team and it has its own email inbox. When people want to sign up for service projects, Marier is their point of contact. He also updates the internal website with content and writes recap stories, then shares them with the rest of the company to share all of the good work Jackson is doing.

Another part of the internship is promoting the volunteer events themselves. Marier’s last project was organizing Jackson volunteers for Impression 5 Science Center’s LEGOPalooza. Marier set up the schedule and was the main contact for Impression 5. Along with large events with local nonprofits, Marier also facilitates volunteering events such as cooking dinners at the Ronald McDonald House of Mid-Michigan or the Mother Theresa House in Lansing.

“I love going to these community events and seeing the people Jackson helps,” Marier said. “It’s amazing to actually see the tangible effects Jackson has on the Lansing community.”

Marier said seeing the financial impact that Jackson has on the community is one of his favorite parts of the internship.

“Seeing smiles on people's faces is so worth the work I do every day,” Marier said. “It’s great to be a part of a company that really cares about its community. Being from the area especially, it’s great to see how committed Jackson is to the Lansing region.”

Every two weeks Jackson also does a ‘jeans day.’ Everyone pays $5 each to wear jeans and each day it goes to a different charity. Marier always helps put together the promotional material for this and he also helps promote internal communications such as making posters of calendars with upcoming volunteer opportunities.

Currently, Marier is working on a story about the Jackson Zone. It’s about what the Zone does and how employees can work part-time and gain valuable business experience. The stories he writes go out to Jackson’s business partners, in the quarterly newsletter and Jackson’s website.

With a minor in public relations, Marier became heavily involved with the Public Relations Student Society of America (PRSSA) his junior year. He was also on the media relations team of MSU’s student-run PR firm, Hubbell Connections. Marier learned of the internship with Jackson through the PRSSA weekly email blast.

“I definitely wouldn’t have gotten either of my internships without PRSSA,” Marier said. “Hubbell Connections is what I talked about in my interviews. These groups at MSU introduce you to what potential employers want from you and the portfolio you should have. They have definitely prepared me for interviews, internships and given me valuable writing samples for the future.”

By Meg Dedyne

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Senior’s love for television production continued with Windy City Live in Chicago

Posted on: February 23, 2017

valerie
Media and information senior Valerie Dorn was in the eighth grade when she decided she wanted to go into television production. She started in a closet-sized control room and created her own marketing company to learn more about video production. She did this for three years in her community, where she did local video spots.

“I enjoyed video production so much in high school, that I decided to pursue it in college,” Dorn said. “The first thing I ever did was say the pledge of allegiance on camera in middle school and I thought that was the coolest thing. I never thought I would be someday working at an ABC affiliate station in downtown Chicago.”

Dorn wore many hats as a production assistant for the entertainment show, Windy City Live, including meeting celebrity guests, helping to write blogs and scripts, and managing the live audiences. She also helped the director with seating charts and production schedules.

“I think my favorite part of the internship was that I was working for the top third television market in the entire country,” Dorn said. “It was a humbling experience to be able to work for such a large network.”

Dorn has also worked at WKAR since the spring of her sophomore year at MSU and said it gave her a solid foundation for working in television production.

“I owe everything to WKAR,” Dorn said. “They were the first real television studio that I worked in and they really helped me and gave me opportunities to try everything from lighting to floor directing. WKAR is why I had those skills and was confident enough to apply for Windy City Live.”

Dorn is also pursuing a minor in entrepreneurship and innovation with a specialization in television production and media management.

“I’ve always been on the production route, but there’s also a business side to that,” Dorn said. “I heard about the entrepreneurship and innovation minor and figured it was a great opportunity to get a business background.”

She works at WOODTV now as well and handles promotions there.

“I wouldn’t be driving all the way to Grand Rapids every week if I didn’t love it,” Dorn said. “I love how promotions is more hands on and I get to deal with all different departments within a station. I like dealing with clients and the behind the scenes part of it.”

Production is focused on the show, whereas promotions is more creative and out-of-the-box. At WOODTV, Dorn gets to write actual content and do most behind the scenes tasks, which she enjoys.

“I am really looking forward to getting my career started,” Dorn said. “The television experience at Windy City Live was amazing and with television I feel like I have the power to affect someone’s life everyday. Whether it’s making them laugh or feel grateful, it’s just such a powerful medium. It’s amazing what television can do.”

By Meg Dedyne

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ComArtSci student landed internship at Traverse City media company

Posted on: February 16, 2017

kathryn mcLavryCommunication senior Kathryn McLravy immersed herself in the Northern Michigan culture this past summer, as a marketing intern for MyNorth Media in Traverse City. MyNorth Media is a media company that shares stories and photos of life in Northern Michigan, including its publication of print issues such as Traverse Magazine, wedding issues and food issues.

McLravy helped facilitate relationships with other companies in the Traverse City area, planned events and the coordination of other daily and weekly tasks.

“A lot of what I worked on was marketing that MyNorth Media was a part of the local community in Traverse City,” McLravy said. “I would work on how to improve the local hotel advertising and tell them about events that were coming up. It was all about having a symbiotic relationship with others in the community.”

She liked how MyNorth Media wanted to give back to the Traverse City community, not only for tourists, but connecting the community together as a whole. McLravy also enjoyed being up north for the entire summer.

“I actually have a cottage in Northern Michigan, so I knew of MyNorth and the Traverse Magazine,” McLravy said. “It was really cool because whenever I mentioned to someone that I was interning at MyNorth, they would recognize the website and magazine as a good resource for restaurants and events going on in the area.”

MyNorth had posted about the position on their website last spring and McLravy reached out via email and by phone when it took some time to hear back.

“Being persistent and really wanting it definitely paid off in the end,” McLravy said. “I think showing that I was very interested in the position helped. I wasn’t calling everyday, but emailing once in awhile, saying I was looking forward to hearing from them and connecting their company to my experience in Northern Michigan.

The biggest thing she learned during her internship is that there is a strong sense of community surrounding the Traverse City area.

“I didn’t realize the extent of MyNorth’s community involvement,” McLravy said. “MyNorth really tries to connect local businesses with each other and I just learned how connected everything truly is. There is just so much to offer in this area that I didn’t realize.”

Working on email newsletters and learning how to reach out and communicate with others made McLravy interested in this research.

“I thought I would be more interested in event planning,” McLravy said. “But I found through my internship with MyNorth that I actually had more of an interest in the behind the scenes projects and research and how to create the best relationships with local companies.”

McLravy also learned the importance of being persistent when it comes to creating partnerships. It’s not as simple as just asking. It takes working out benefits between both companies and establishing an effective language.

Her advice? Visit the ComArtSci Career Center and ask for help.

“As someone who also works in the career center, there are so many resources people can take advantage of,” McLravy said. “Even just getting your resume looked at is a good step. There is always someone there to help you. If you need advice about something, don’t be afraid to ask. People are afraid of being too forward, but it’s okay to ask for help.”

By Meg Dedyne

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Communication senior blends two passions into one internship

Posted on: January 26, 2017

laurentamboerPassionate about the environment doesn’t even begin to describe communication senior Lauren Tamboer and the work she is doing as a communications intern at MSU Sustainability.

She is pursuing a minor in environmental and sustainability studies, a decision that she said was inspired by her father.

“My Dad has definitely had an influence on my interest in the environment,” Tamboer said. “He was always asking, ‘What tree is this?’ ‘What animal is that?’,” Tamboer said. “The environmental classes (at MSU) also keep my interest ... I hope to dedicate my career in some type of way to the study of sustainability.”

The internship with MSU Sustainability is a year-long position. Tamboer said she has already learned so much. She runs all of the “Be Spartan Green” social media accounts, developing content and monitoring channels. She also creates the content for the newsletter that goes out every month. She contributes a story of her own to the newsletter, which requires her to research and brainstorm as well as interview a subject matter expert.

Sometimes, she interviews professors or researchers for these stories. They are all based on environmental topics, community engagement and sustainability.

“I have a really strong personal connection to sustainability, which makes this job fun for me,” Tamboer said. “The environment is one of the issues I care most about and one of the most pressing issues in the world. Our generation is really receptive to these issues and there is a lot of research being done here at MSU. Seeing other people’s passion about it, gives me passion about it, too.”

Her passion led her to seek out more information and eventually to her internship.

“I followed ‘Be Spartan Green’ on social media and they always keep all of their channels updated with positions,” Tamboer said. “I wanted an internship that combined my passions for communication and the environment and when I heard about this job and the content I would be writing, this sounded exactly like what I was looking for.”

Tamboer found the job on MySpartanCareer, the career network website replaced by Handshake, and formally applied.

“When they offered me the job, I accepted right away,” Tamboer said. “I knew it would be a good fit.”

In addition to working on issues that matter so much to her, she said her favorite part of the job is the people.

“They really make it,” Tamboer said. “Everything is collaborative and they value my opinion. I know that it’s okay to try things out and make mistakes. When other people care about sustainability, it makes the collaboration so worthwhile.”

For those who don’t exactly know what sustainability means, Tamboer describes the term as living a lifestyle using resources in a way that allows future generations to use our future resources.

“We cover water, transportation and campus environment. Sustainability on campus is the ultimate goal,” Tamboer said. “We focus on the community message of sustainability and send the message out to university facilities. We also try to focus on including students in the sustainability conversation so they can share their own impact on campus.”

Tamboer said this internship has solidified that she wants to further pursue environmental communications. This field keeps her excited about a future career. Her advice for searching for that perfect job or internship is to be selective.

“It’s about paying close attention to where you would want to work and what content they are creating,” Tamboer said. “It’s challenging to find something that blends all of your passions together, but it definitely comes around if you just keep looking.”

By Meg Dedyne

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Senior learns about culture and creativity through on-campus internship

Posted on: January 19, 2017

Picture1As the editor of her high school yearbook during her senior year, advertising senior Sarah Goodyear knew she wanted to continue her passion for visual art.

“I really enjoy designing, but designing for a purpose,” Goodyear said. “I think it’s awesome to be able to give a company or organization a voice. Each place I’ve worked for has had their own style. That’s really exciting to me.”

Goodyear is currently using her minor in graphic design as an intern in the Office for International Students and Scholars (OISS) at Michigan State University. She has been creating graphics for OISS since May 2016. She designs flyers, event posters and social media graphics for any event or internal messaging that needs a visual component.

“When I am first given the content for the graphic I am supposed to create, I look over the content and decide what is the most important piece of information to highlight,” Goodyear said. “I decide how to lay out the information on the page, starting with the text. Sometimes I even draw it out. I love it, because I pretty much have complete creative freedom, as long as I make sure I am sticking with the brand standards for MSU and OISS.”

Her favorite part of this internship is working with the people in the office.

“It’s been so much fun learning about different cultures,” Goodyear said. “I never would have seen myself working with so many different people with different backgrounds, so it’s definitely been one of my favorite places to work.”

Goodyear said she collaborates with other staff members and students on a daily basis and that she is fortunate to work on campus.

“Working for an MSU department is awesome,” Goodyear said. “I feel like a part of the university as a whole.”

Goodyear said that her coworkers and different experiences she has encountered in the office helped prepare her for a trip to Shanghai, China in November. She was part of a group of students from the Department of Advertising + PR that competed in the annual One Show Greater China Festival.

“My supervisor, Skyin, is from China, so she was giving me a lot of helpful information," Goodyear said. "So many other people in the office already having that international experience made it a lot easier of a transition once I got over there.”

She also participated in the Minds (Wide) Open competition at MSU in September and her team received second place for their creative campaign ideas.

Minds (Wide) Open has a concept similar to the competition in China, but on a smaller scale. Goodyear was on a team with one other American and five Chinese students and, together, they created a fully-integrated ad campaign for their client.

There were 80 students from various parts of the world that came to MSU for Minds (Wide) Open. After Goodyear’s experience at the One Show Greater China Festival in Shanghai, she better understood the barriers that one has to overcome when developing and designing a campaign in a foreign country.

“It was a great experience, but pretty challenging,” Goodyear said. “The whole competition was in Chinese, so there was a language barrier. The students were great and we had translators, which was helpful, but it made it harder to work on the brief. Both competitions were incredible experiences.”

The client in China was Snickers and they had to develop a campaign around the popular Chinese app, QQ. Goodyear said it was most difficult to come up with ideas for QQ, since their team had just been introduced to the app.

Goodyear also designs for The Red Cedar Log, MSU’s yearbook. The photographers and writers send her photos and content and then she designs the pages.

“It’s really fun reading all of the stories in the yearbook,” Goodyear said. “There are some really awesome student groups that I have never heard of before.”

After graduation in May 2017, Goodyear would like to end up at an agency where she can use creative freedom and express her ideas.

“I am super thankful for MSU and my classes here,” Goodyear said. “If I went to a different school, I don’t think I would have had the same opportunities.”

By Meg Dedyne

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Publishing internship leads to full time job in San Francisco

Posted on: January 13, 2017

courtney fullCourtney Kendler always knew that she wanted to go into publishing, so when she was offered a publicity and marketing internship with North Atlantic Books in San Francisco, she jumped at the opportunity to pursue her passion.

In the spring of 2016, Kendler would spend hours at a local bookstore in Lansing, going down the many rows of books and writing down every publishing house she could find. Afterward, she went to their websites and applied to every summer internship she could find. North Atlantic Books gave her the offer she’d been waiting for.

“I was really proactive,” Kendler said. “There is just so much research that goes into finding an internship and it’s so time-heavy. I think I spent an accumulation of days applying.”

At North Atlantic Books, Kendler worked on monitoring and analyzing social media trends and strategies, went to book fairs and wrote blog posts for the company. She also researched media outlets to find the best approaches for pitching books and worked on the company’s marketing campaign.

“I learned so much,” Kendler said. “I learned about social media and that there is so much more that goes into marketing behind the scenes, especially with social media. This internship really opened up my eyes.”

Kendler said she was always interested in the editorial track.

“I always had an interest in editing,” Kendler said. “I love to read. Publishing just seemed like a great fit for me.”

When looking for internships or jobs out of state, Kendler recommends using universities or colleges in the area as a resource.

“I think it’s always tough having to start over in a new place, but having resources like college campuses helps,” Kendler said. “When I interned in New York, I stayed at NYU and now in San Francisco, I am staying on the University of California, Berkeley campus. This has helped me in so many ways.”

Kendler encourages people to not let fear of starting over discourage them from moving out of state.

“This experience has been a great learning opportunity for me,” Kendler said. “And if people are nervous, there are so many alumni associations you can join just about anywhere. There are so many people to reach out to and get to know.”

She graduated with a bachelor’s degree in journalism in May of 2016, but prior to that, she  received a bachelor’s degree in digital media arts and technology in 2012.

She waited to do her internship requirement for her journalism degree until this past summer just in case there was an opportunity for her to continue at the company after her internship.

When her internship at North Atlantic Books came to an end, an opportunity actually came up just down the road in San Francisco at New Harbinger Publications, where she is currently doing marketing and event coordination.

“Everyone says it’s who you know, but it really is,” Kendler said. “A woman I worked with at North Atlantic told me that her husband worked at New Harbinger. After getting in contact with him, he interviewed me for the position I currently have. It couldn’t have worked out better.”

Kendler learned that networking is more than just something you hear about in your classes.

“Someone that you meet through an internship, or college or anywhere could have an impact on your life,” Kendler said. “The woman who helped me get the job I have now was someone I didn’t talk to that much, but ultimately helped define my future. Definitely get to know people you work with.”

By Meg Dedyne

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Field Experience program gives students a glimpse at life in the Big City

Posted on: January 11, 2017

By Emmy Virkus, Senior AD+PR Major

Just a couple of days after Michigan State University released students for winter break, I had an amazing opportunity to travel to the Windy City with 38 other students and two faculty members. During this experience with ADV 402, a field experience course offered at ComArtSci, we visited several companies in the advertising and public relations field. We were able to make connections with MSU alumni and gain a firm grasp on how the communications industry thrives in Chicago.

c0n2nfoviaesj-k-jpg-largeMy study away trip was insightful, reassuring and most importantly, fun! Each student was assigned to their own itinerary for the week, which included a list of companies and times that we had to report to each one. While our faculty leaders John Besley and Andy Corner were there to make sure things ran smoothly, each student was primarily responsible for their own transportation to each site, living arrangements, food and free time, which we all made sure to take great advantage of.

Our group visited a total of 22 companies in a span of four days. Students were given the option to arrive in Chicago a day early to explore and prepare for a non-required visit Monday morning at the top public relations firm in the United States, Edelman. For me, this addition to the trip was extra exciting because I plan to build a career in Public Relations. As a bonus, Edelman has been on my radar as a potential place to work for quite some time. Some of my best friends came on the trip as well, so we took an early train in on Sunday morning and had a free day to walk around, eat some Lou Malnati’s pizza (yum) and soak in the city lights before our busy week.

A common message that a lot of these companies told us was that a company’s collaborative, fun culture is the key to success. Going by the “work hard, play hard” motto, employers stressed how important it is to consider your co-workers as family and friends, and maintaining close relationships with them outside of the office. One of my favorite takeaways from this trip was hearing the stories from MSU alumni about how they got to where they are today. As some students have already started to hit the panic button because they haven’t found a job yet, these employers made sure to emphasize how success will find its way if we stay persistent, confident and true to our values.

c0ssjfguuaaxuiq-jpg-largeOn Tuesday night, we had a student and alumni mixer set up for us at a restaurant called BlackFinn. Since going to each company consisted of group tours and soaking in a lot of information, it was difficult to stand out and talk to employers one-on-one. This was a great chance to be more personal with the alumni, exchange business cards and ask last-minute questions about their work. It was a great way to relieve stress while getting to know everybody on a personal and professional level and my favorite portion of our week.

This was my second field experience trip with ADV 402 (first being in Los Angeles), and I strongly encourage all students to take advantage of these special opportunities. To gain perspective from a wide range of professionals, while building connections at the same time, isn’t something you get in the classroom. My eyes have been opened on these trips because now I know what I want to do, what I don’t want to do, where I want to live and I have a great list of contacts to help me along the way.

Thank you to #ComArtSci, our alumni and our universal Spartan Network!

A full list of companies visited:

Edelman, Starcom, Burson-Marsteller, H+K, Leo Burnett, MSL Group, Zocalo Group, Ketchum, Zeno Group, Mosaic, Jascula Terman, Groupon, Intersport, Current Marketing, Finn Partners, Weber Shandwick, Ogilvy, Big Ten Network, Walker Sands, Fishman Public Relations, Time Inc. and Henson Consulting.

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Public speaking, confidence and media experience gained at Starcom internship

Posted on: January 6, 2017

Advertising senior Monica Fleming gained exposure to the media industry strengthened her public speaking and presentation skills, and gained personal and professional confidence all in one short summer at Starcom USA in Chicago.

picture1Starcom, USA is a media and advertising agency that specializes in technology and data. Fleming said throughout her internship with Starcom, she developed an unexpected interest in the technology sector.

As a digital media intern, Fleming would work on individual projects and reach out to partners such as Spotify, Pandora, Yahoo and Google in order to track impressions based on whether they were over or under expectations for that month. If impressions were under, she would negotiate another campaign to try to increase exposure.

One cool aspect of Fleming’s internship was that she exclusively worked on the Wrigley Company account, and the digital delivery team, giving her a lot of experience. Along with keeping up with competitor’s campaigns, like Starbucks and Skittles, she also got to practice her presentation skills.

“One of my goals was to work on my speaking skills,” Fleming said. “I started out with giving short presentations to my team on industry news, AP trends, actualizing budgets, media tools and sponsored post commercials. Each week I would add more and more and I started to notice how comfortable I was getting. I think what helped me is that in the beginning, I told myself that everyone was an intern and in college at some point and not everyone was always great at public speaking. It takes practice.”

Starcom helped Fleming grow both professionally and personally.

“At the beginning of my internship, I was definitely more timid,” Fleming said. “You don’t always know what the boundaries are when starting a new position. If you would have told me all of the things I accomplished and the experience I gained at the beginning of my internship, I wouldn’t have believed you.”

One of the things Fleming strived to do during her internship was always keep busy and always ask if there was anything more she could be doing to help her team.

Fleming also wrote biweekly newsletters for her team, keeping them up-to-date with Adweek tips, fun facts about people on the team, and other news and information she found during her research.

“I was surprised at how many moving parts there are when you are working in media,” Fleming said. “I once took a media planning course and it was kind of intimidating. I never really saw myself doing a lot of programming, but then I found that I really like the media landscape. This summer my focus was what’s happening now and the newest trends associated with that.”

Fleming said her biggest piece of advice would be to get comfortable with being interviewed. She suggests trying to do as many interviews as possible to practice and improve your skills.

“By now, I feel like I have it down, especially with phone interviews. I got more confident and in the end, those practice interviews prepared me for my interviews with Starcom,” Fleming said.

Fleming also recognized that her educational experiences helped her to get the most out of her internship.

“In the end, I think MSU definitely prepared me for Starcom,” Fleming said. “And ComArtSci prepared me well for different aspects in the media industry.”

By Meg Dedyne

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