ADDY Awards 2017

Posted on: March 23, 2017


And the ADDY goes to…

Each year, young creatives from the College of Communication Arts and Sciences submit their work in the hopes of winning an ADDY Award. The annual award ceremony is organized by the American Advertising Federation and the Mid-Michigan Creative Alliance and recognizes students and professionals for their work in TV, print, design and digital.

Above: Ad created by Madison Johnson for her brand "Bad Habits Brewing Company," won her a Gold ADDY and Judge’s Choice award. She won 11 awards in total.

The submitted works were judged by a panel of professional advertising creatives, including Andy Azula, the creative director and vice president at The Martin Agency in Richmond, Virginia; Silver Guellar III, from Van Winkle + Associates in Atlanta, Georgia; and Melanie Wiesenthal, a partner at Deerfield, a branding and design studio that focuses on fashion and beauty in Brooklyn, New York.

Eric Schwartz, advertising senior and Silver ADDY winner, looks forward to the ADDYs each year, as they promote and reward students in the MSU Department of Advertising + Public Relations and local professionals for their hard work.

The ADDYs to me is such a great way to celebrate the work that students do in and outside of the classroom, and the hard work that professionals are doing in the industry just down the road,” said Schwartz. “The students in the creative concentration within the advertising program are small and few, so having an event to celebrate and bring all of us together is really special – it’s a family reunion of sorts.”

This year’s entries included ads for Fruit of the Loom, Walgreens, Best Buy as well as companies and brands created by the students.

Above: Ad created by Madison Johnson, won a Gold ADDY for TV Advertising and an Excellence in Diversity award.

Students stole the show with stunning work

Recent advertising grad Lauren Cutler was awarded a Gold ADDY for work on a brand she created called Lumberjane, with fellow student Matt Richter. The brief they were given was to create packaging and advertising for a brewing company – for women, by women. Cutler also won a Judge’s Choice award for the brand, which she was excited to receive from judge Andy Azula.

lumberjaneThis year's ADDYs was really wonderful. The student work was exceptional, even compared to last year's,” said Cutler. “The most rewarding part of the whole experience is seeing your classmates and friends be recognized for the awesome stuff they do and to celebrate all our hard work together!”

A total of 60-plus awards were given to students in MSU’s Advertising + Public Relations program this year. However, if this were the Olympics, senior Madison Johnson would be Michael Phelps. She left the ADDYs as the most decorated student of all time. With 11 awards, ranging in color from Bronze to Gold and a Judge’s Choice, Johnson said she felt very lucky.

The awards I am most proud of are my Judge’s Choice and Best in Show for Bad Habits Brewing,” said Johnson. “I created the project over the summer in the Intensive Portfolio Workshop with Henry Brimmer and Lou Schiavone, but kept working on it afterward which is something that I should do with all my projects. Because I spent so much time on it, refining and adding, it was really great to get recognized for the hard work.”

Another honorable mention includes Tiffany Nagy’s “Coming Out” film trailer, which won gold for Television Advertising.

Above: Ad created by Tiffany Nagy, won gold for Television Advertising.

Celebrating creative work

Ross Chowles, professor of practice in the MSU Department of Advertising + Public Relations, compared having an ADDY award on a resume as “ringing a bell” that the student has something special about them.

You could have a nice portfolio, but having an award starts to ring a little bell that this person is different,” said Chowles. “More important, I guess, is that competitive spirit, that belief in their work. The problem with our business is it’s all of gut feel. It helps
acknowledge your gut feel when someone says ‘Yeah, it’s great’, but even then, it’s the judges’ opinions.”

A Gold ADDY allows the winner entrance into a regional competition and, depending on performance, potentially entered at the national level. We wish our Gold ADDY winning students the best of luck in the upcoming competitions!

View all of the ADDY Award entries on the Mid-Michigan Creative Alliance’s website.


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2017 MLK Poster Competition Final Results

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In a close battle for the prize, this year’s annual MLK Poster Competition brought out work from a wide array of talented advertising students from the College of Communication Arts and Sciences. The purpose of this competition was to promote the theme “Overcoming Obstacles,” which challenged students to design posters that encourage, influence and inspire dialogue about  important topics such as diversity, inclusivity, social justice, unity, civil rights and/or cultural differences.

The winners were determined by a public vote on the college’s Facebook page. The three finalists with the most ‘likes’ at the end of the voting period were the winners. The top three posters will receive scholarships of $1,200, $800 and $500. The winners from the MSU Department of Advertising + Public Relations include:

  • First place - Marissa Siegel, senior
  • Second place - Alison Mass, junior
  • Third place - Adam Awdish, senior

Students feel that the best way to get real experience in creative advertising is to find a way to bring their ideas to life in a way that will get a public reaction. In collaboration with MSU Federal Credit Union, ComArtSci received submissions that took several different angles on the theme.

17239849_10154190425995303_8014018888746447565_oMarissa Siegel, First Place

“The inspiration for my poster comes from the Americans that peacefully stand up for their beliefs every day. Martin Luther King Jr. stood for peace and equality throughout his life, and paved the way for the present generation to do the same,” said Siegel. “In a turbulent world, race, religion, party affiliation and gender threaten to divide us, but when we come together to support a meaningful cause, these barriers dissolve. MLK said, ‘Injustice anywhere is a threat to justice anywhere.’ Carrying on this legacy of advocating for justice is so vital, and that’s what I aim to show in my poster.”

17192607_10154190425990303_8481275156905512486_o-2Alison Mass, Second Place

“My piece is simple and bold and my inspiration came from TV
pixels. Each individual one is a different color but together they are all seen as one cohesive image. I wanted it to be easy to read with an easy message to understand. My goal was to defy the hearts and flowers idea of ‘diversity’ and make it a bit more realistic,” said Mass. “I was motivated to enter this contest because I wanted to promote the beauty of diversity and inclusion without exploiting all the liberal views and media hype happening in society today.”

Adam Aw17192501_10154190426100303_7170394498454263910_odish, Third Place

“I wanted to create a simple, powerful piece. I tried to
play off old propaganda posters and chose to stick with minimal copy so I could let my imagery speak for itself. Using different shades of a fist was my way of showing that, together, we are all more capable of solving problems if we put our differences aside and work together,” said Awdish.“I figured the best way to show unity and the ability to overcome obstacles together would be with this simple, powerful imagery and short, to-the-point copy.”

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How to Spot Fake News: Educating the Next Generation of Journalists

Posted on: March 21, 2017

fake news

In an effort to educate students on “fake news”, faculty from the School of Journalism in the College of Communication Arts and Sciences are working to include fake news topics in their courses, teaching students to understand the definition of fake news and its different applications.

A big part of sniffing out real news from the fake is learning how to detect misinformation and promote media literacy.

“Our graduate-level social media class (JRN 821) has four weeks dedicated to 'fake news',” said Rachel Mourao, assistant professor in the School of Journalism. The class covers “misinformation, verification and political discussions on online networks.”

Students are taught to analyze how misinformation spreads on social networks, as well as strategies on how to detect and debunk false stories. But, that may be a tough job to accomplish.

It can be difficult to say with certainty whether something is 100% fake news right now. According to Mourao, some sites are not only in the business of fake news, but also post several real news stories with an added layer of opinion. Others are one-hit wonders, but never gain traction again.

“It is fairly common for them to just aggregate news stories from mainstream media and add a twist, like a sensational headline that actually never delivers. It is an issue that is much more complex than saying 'this is real' and 'this is fake,'" said Mourao.

Fake news is something the faculty and students at ComArtSci are working together to combat. A handful of faculty from the college, including Mourao, met for a roundtable discussion in March to discuss fake news with graduate students. Many are leading the charge on how to spot and fight fake news.

“The round table brought together so many different perspectives on this issue,” said Mourao. “It looks like we are only seeing the tip of the iceberg when it comes to media effects and information processing. I look forward to the outcomes of all the research that is being conducted here.”

Though not a topic that can be fixed overnight, Mourao is working with a group of researchers to uncover the different types of fake news and their conceptual distinctions. This includes analyzing the impact of fake news on news media trust and building a taxonomy of false or misleading news articles.

By Nikki W. O'Meara

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ComArtSci Faculty and Alumni Rank Top 5 in AEJMC Competition

Posted on: March 20, 2017

fountain-pen-1851096_1280The votes are in! Two research teams of faculty and alumni from the College of Communication Arts and Sciences came out on top in a quest to receive the 2016 JMCQ Outstanding Research Article Award from the Association for Education in Journalism and Mass Communication.

The ComArtSci faculty team includes Brendan Watson, professor in the School of Journalism, and Steve Lacy, professor emeritus in the School of Journalism. The two were recognized for their article “Three Decades of Reliability in Communication Content Analyses: Reporting of Reliability Statistics and Coefficient Levels in Three Top Journals.” The article details their study of “reliability reporting in content analysis articles in three flagship communication journals.”

The second team includes alumni Brian Bowe, Ph.D. in journalism and media and information, and Jennifer Hoewe, M.A. in journalism. Their work, “Night and Day: An Illustration of Framing and Moral Foundations in the Oklahoma Shariah Amendment Campaign,” studied the “constitutional amendment banning judicial use of the Islamic moral code called ‘Shariah Law,’” and how moral foundations shaped people’s opinions about it.

The individual articles for the two teams of researchers were nominated for the 2016 JMCQ Outstanding Research Article Award and made it to the top five. The articles are now in the running for the outstanding article winner, which will be announced in the coming months by the AEJMC.

To mark their award, the winning articles are now available to read for free until March 31, 2017.

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Speaking of Water: Celebrating World Water Day

Posted on: March 17, 2017

Senior Photographer

Join us in celebrating World Water Day at ComArtSci and WKAR with leading experts Joan Rose, Xiaobo Tan and Bruno Basso. Through a short speed talk and Q&A with the audience, each will share their research on water, from its effect on your health to how drones and robofish are helping make positive changes.

Following the talks, a distinguished lecture will be held by Menachem Elimelech, Roberto Goizueta Professor of Environmental and Chemical Engineering from Yale University. 

The afternoon session is moderated by Prabu David, dean of the College of Communication Arts and Sciences.

When: Wednesday, March 22 from 3-5 p.m.

Where: WKAR Studio A, Communication Arts and Sciences Building
Enter at the south lobby of ComArtSci Building, 404 Wilson Rd.

Parking is available in adjacent Trowbridge Ramp #5 1149 Red Cedar Road 48824

World Water Day is about taking action to tackle the global water crisis. Today, there are over 663 million people living without a safe water supply close to home, spending countless hours queuing or trekking to distant sources, and coping with the health impacts of using contaminated water.

At MSU, experts in water are tackling the biggest issues of our century: water and health, water and food, water and energy; addressing infrastructure, new technologies and data for better decision making to manage our water resources.

Can’t make the event in-person? We’ll be streaming live below and at

If the player does not connect, set your browser to allow the flash plug-in


Meet the Speakers

Joan Rose, College of Natural Resources, Fisheries & Wildlife

Joan Rose, Ph.D.
Toilet Talk
What happens to the flow when you go? Learn about the importance of water and its quality to our Earth. Rose will also discuss the lack of sanitation and the global stresses on the bio-health of our planet, as well as solutions to combat these issues.

Joan Rose is the 2016 recipient of the Stockholm Water Prize, the world's most prestigious water award. She is also the Homer Nowlin Chair in Water Research, Dept. of  Fisheries and Wildlife.

MSU College of Engineering. August, 20156

Xiaobo Tan, Ph.D.
Robofish: Make “Sense” of Water
MSU researchers are exploring the use of sensor-rich robofish for observing natural waters: feel the temperature, map harmful algae and even stalk invasive species. See the technology in-person, learn the challenges and hear Tan’s perspective on how robotics will shape our understanding of water in the future.

Xiaobo Tan is MSU Foundation Professor, Dept. of Electrical & Computer Engineering

thumbnail 3.26.37 PMBruno Basso, Ph.D.
How are the plants doing? Ask the drone
Learn how researchers are using drones to measure plant health, nutrition, and water use by plants. The detection of water or nitrogen stress by drones can help improve food production and enhance the efficiency of water in agriculture.

Bruno Basso is University Foundation Professor, Dept. of Earth and Environmental Sciences.  His research focuses on integrating remote sensing technologies with crop simulation systems to enhance water and nutrient efficiency, and the sustainability of agricultural systems.

Presented by Water Moves MSU

Water Moves MSU is a campus-wide initiative to empower community action, inspire creativity, and instill a sense of urgency to respect and appreciate the most prevalent and precious resource on our planet.

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Live from Spartan Stampede: ComArtSci Students Take the Lead

Posted on: March 13, 2017

One class project for juniors and seniors studying media and information required them to get a little rowdy during the weekend of Feb. 17. Students in MI 491: “Live Event Production for Broadcast” grabbed their camera gear and equipment and headed to the 48th annual “Spartan Stampede,” a professional rodeo hosted by the MSU Rodeo Club that features national champions.

Coverage intensifies with addition of new technology

Coverage of Spartan Stampede began in 2014 by a student completing an independent study with Brian Kusch, a broadcast and systems information engineer and instructor. Interest in the topic grew into a full class, which now covers not only the rodeo, but also Big Ten sporting events and award ceremonies like the Albies - an award show for film and media students at the College of Communication Arts and Sciences.

Now in its fourth year, students in the class are able to enhance their work with new technology, including live streaming and instant replay capabilities.

“It's something small that an audience finds typical in sports broadcast in this day and age, but very few students get their hands on that tech in a classroom setting,” said Zach Hall, the instructor for the course. “Every year is another step in the right direction, whether large like live streaming or small like a replay system. I'm extremely pleased to say that this was the best Spartan Stampede we've covered so far.”

Executing the plans and getting the shots

Students worked behind the scenes during the time leading up to the event, ensuring the live show was filmed and broadcast without any major issues.

“Covering Spartan Stampede is an adventure in itself. The experience involves an entire weekend of setup, testing and practice spanning over three days,” said Hall. “Our live broadcast was of the 8 p.m. Saturday night show of the Spartan Stampede, but we also utilize the earlier shows for practice.”

For media and information junior Robert Krohn, the class taught him many lessons he believes will be valuable for achieving his future goals of working in live sports production.

“My favorite moment, personally, was seeing the final product come together,” said Krohn. “I think anyone that gets into this business learns to appreciate the time and effort that you put into a broadcast of this scale, and it was just nice to watch as everyone got into their roles and see the show come together after three long days of setup.”

Collaboration across college contributes to experience

The coverage of Spartan Stampede was a cross-college project as students from two other ComArtSci classes were recruited to assist. Troy Hale’s advanced video editing students were asked to create intros and video bumpers for the live production. The student with the best video open had their intro used in the live broadcast, and another student was asked to be the editor and to work further with Hall’s class. John Whiting’s audio class was also involved and provided MI 491’s crew with a sound editor.

Hall revealed one of the most satisfying aspects of the class as an instructor is being able to offer young, growing professionals the opportunity of experiential learning – something the faculty and staff at the College of ComArtSci takes pride in.

“The best part is observing how these students work with each other in the control room and out on cameras,” said Hall. “I could speak on this all day in a classroom, but the best way to teach this balance is to work it, and practice in real life situations. When the broadcast is done, that's why my students clapped and cheered when (the live event) dissolved to black to end the show. They had done it, and done it well.”

By Savannah Swix

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MSU Advertising Students and Alumni Come Together in China

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In early November of 2016, a select group of students from Michigan State University’s Department of Advertising + Public Relations 
arrived in Shanghai for the One Show Greater China Festival, a competition organized by The One Club for young advertisers. However, they were far from being the only Spartans in China.

The green and white blood of fellow alumni in the country runs deep. That fact became evident during an evening at the WPP School of Marketing and Communications.

Global Collaborations and Connections

The MSU students and their faculty leader, Henry Brimmer, were joined by Harrison Dong, the dean of the WPP school, his colleagues and several MSU alumni representing Shanghai’s own MSU Alumni Association.

It was great fun to meet members of the MSU Alumni Association in Shanghai, and to have them intermingle with our students whose work was on display,” said Brimmer. “Everyone was very excited to come together as Spartans so far from home base and to realize how far and tight the bond reaches.”

The reception at the school celebrated the relationship formed between WPP and MSU during Minds (Wide) Open – a unique competition that has taken place annually since 2015 on the East Lansing campus. The reception also showcased work of MSU students.

Some of Dean Dong’s advertising students have visited Spartan territory for both Minds (Wide) Open events to compete with Brimmer’s students and more in the competition framed by work that The One Club has done at its One Shows. He said the experience in East Lansing was life changing for all students involved.

“(The students) started from strangers to partners then to friends – all in seven days,” Dong said. “The experience to my students actually served the real purpose of what Henry designed in the first place – to open their mind, to let them have the bravery, courage … They change, essentially, at the end of the program.”

Spartans Abroad

China is home to many Spartans who are both native Chinese and from Michigan. Nicholas Moritz is among them. Originally from Royal Oak, the 2007 graduate now runs a startup in Shanghai. Moritz moved to Shanghai five years ago. He commended the students for taking advantage of the opportunity to get internationally involved.

“I know there’s a few Chinese students in this group, but there’s really a lot of Michiganders - or Midwesterners - that have decided to fly all the way to Shanghai and get themselves involved,” Moritz said. “I just couldn’t recommend it any more.”

Mo Said, a senior copywriter from Droga5 in New York City as well as an alum from MSU’s Department of Advertising + Public Relations, was selected to be a mentor for students at the One Show Greater China Festival. Maggie Zhang, a recent MSU advertising grad who participated in the 2016 One Show competition, previously met Said during a One Club event in New York City in 2015.

I was not only happy that he was in Shanghai for the competition, but he was there as my mentor,” Zhang said. “It was incredible to work with him especially (because) we had the Spartan bond.”

china2Said stated that the work and attitude of the MSU team he mentored reminded him of what it means to come from the advertising department at the university.

“It was amazing. I couldn't favor them over other teams and they definitely didn't want to be favored either. They wanted to earn their spot, so they worked hard. Really hard. We checked in at 3 a.m. once, I think,” he said. “It reminded me why we're so good, because we have the will to outwork anyone else on the field. It also made me a little jealous because when I was in school we didn't have these opportunities. The camaraderie of a group of really, really great students making each other even better was amazing to see.”

Representing MSU’s Department of Advertising + PR

Despite the fact that both MSU teams left the One Show Greater China Festival without awards, Said explained that Spartans from MSU’s Department of Advertising + PR are made to do great things. To name one, he said: Being the only international competitors at the event.

“Spartans have an innate grit to them. There's no entitlement. Wearing a green and white shirt gives you a stage, but what you do on that stage is up to you. And that's what makes us different,” Said explained.

He continued by saying that every MSU advertising alum that has reached out to him has been a humble, hard worker.  

“They don't use MSU Advertising as a badge they can flash and get into places. And as our name grows in the industry, I hope we never lose sight of that,” he said. “The program also gives me a great sense of pride when I look at the stuff we're doing. We were the only international school at One Show China, which means we've gotten our foot into doors it doesn't usually belong in. And that's us. Nobody else can do that.”

By Savannah Swix


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MSU Science Festival Features Research Event led by ComArtSci Faculty

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Grab your lab coat and put on your goggles. It’s time for the annual MSU Science Festival, April 7- 23 in various locations throughout the state of Michigan. The festival offers a multi-day experience filled with hands-on activities and demonstrations, tours, open houses and so much more.

Check out this year’s schedule and decide what you’d like to see. Explore the MSU greenhouses and learn how to identify plants in Michigan. Discover the importance of clean water and see those affected by the Flint Water Crisis through the work of artist Jan Tichy at the Eli and Edythe Broad Art Museum. And if you would like to learn more about the coffee brewing process or discover something new about the trees around MSU's campus, you’re sure to find a workshop, presentation or activity close by. Finally, don’t miss out on presentations from faculty and staff from the College of Communication Arts and Sciences.

The Science of Effective Communication

Do you want to  to learn more about the science of communication and what it means to communicate effectively?

Three professors from the College of Communication Arts and Sciences will talk about their research through the event “3 in 30: The Science of Communication”, April 9 from 7 to 9 p.m. at Dublin Square.

Presenters are Kjertsin Thorson, assistant professor of advertising and public relations; Dave Ewoldsen, a professor in the Department of Media and Information; and Jingbo Meng, assistant professor of communication. They will each briefly share the details of their latest research before opening the floor for discussion and questions.

Facebook and Politics. Have you ever used Facebook to talk politics? Thorson’s research covers how people share news and information on the popular social media site and studies their willingness to discuss politics through Facebook.

The Effects of Playing Video Games. Ewoldsen’s research targets why people like to play violent video games cooperatively. He will tell more about the results, which show an increase in pro-social behavior during and after play.

Monitoring Health with Mobile Devices. Meng will share the progress of her research about using technology and mobile devices to assist clinicians and health professionals with counseling services for college students. She will discuss the results of interviews with clinicians and describe the behavioral monitoring technology being developed for the project

For more information about the MSU Science Festival, click here.

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Elizabeth LaPensee receives Serious Games Community Leadership Award

Posted on: March 8, 2017

elizabethElizabeth LaPensee, an assistant professor in the Department of Media and Information, was recently recognized by the International Game Developers Association (IGDA) Serious Games Special Interest Group for her dedication to advocacy and “reaching new communities through serious games.” LaPensee was honored with the 2017 Serious Games Community Leadership Award. She accepted the award in San Francisco, California on March 1.

LaPensee is known for her work with indigenous communities, contributing her talents as a designer, artist, and writer to several games with focuses on promoting language and cultural traditions. Recent releases include Mikan, a mobile game for passing on her language; Manoominike, a motion game about ricing; and Coyote Quest, a game for sharing indigenous science. She also designed the game Honour Water, which brings attention to threats to water and using singing as a way of healing.

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ComArtSci Faculty and Staff recognized for success in teaching, administration and creativity

Posted on: February 17, 2017

Join us in celebrating the success and accomplishments of our faculty and staff. Congratulations to all!
Screen Shot 2017-02-17 at 3.30.45 PM

The following individuals were recognized at the 2017 All-University Awards on Feb. 7:

Rabindra “Robby” Ratan

Assistant professor, Department of Media and Information

Teacher-Scholar Award

As a professor, Robby Ratan brings a unique style of teaching to the classroom. He shares with students about the exciting field of digital technology through real-time communication methods, avatar-based forums to facilitate student interaction and more. In his research, he is currently studying avatars and more using virtual reality; gender in video games and online; as well as autonomous and semi-autonomous vehicles.

Swarnavel Pallai

Associate professor, Department of Media and Information

Teacher-Scholar Award

In the classroom, Swarnavel Pallai teaches students about film production, especially documentary, and the history of it with his expertise in Hollywood and Hindi genre cinema. During his time at Michigan State University, he has taught classes like Introduction to Film and Film Technologies. He is jointly appointed with the College of Communication Arts and Sciences and the College of Arts and Letters, where he teaches in the Department of English.

Mary Bresnahan

Professor, Department of Communication

W.J. Beal Outstanding Faculty Award

Mary Bresnahan has been a member of the faculty at the College of Communication Arts and Sciences since 1987 and has produced over 90 published pieces of work, covering research in the area of health and intercultural communications. As a professor, she specializes in teaching her students about cross-cultural communication, interpersonal communication and topics like bullying and stigma.

Ann Hoffman

Assistant Dean for Undergraduate Education, College of Communication Arts and Sciences

Distinguished Academic Staff Award

A dedicated member of Team ComArtSci, Ann Hoffman has grown the student advising program and staff and continues to create new systems that will better student experience at the college. She regularly participates in cross-college collaboration and partnerships to bring in innovative solutions. Hoffman is passionate about guiding and assisting undergraduates through their years at MSU.  

Juan Mundel

Doctoral Student, Department of Advertising and Public Relations

Excellence-in-Teaching Citation

Juan Mundel believes that communicating and building relationships with his students are the keys to success when it comes to teaching about advertising and public relations. He has contributed his insight to the development of the first online version of the Principles of Public Relations course, the Advertising and Society in Europe study abroad program all the while dedicating his time to his own higher education as a devoted Ph.D. student in the Information and Media program at MSU.

Karl Gude

Professor, School of Journalism

Media Sandbox Director

MSU Alumni Association of Mid-Michigan Award

Karl Gude is an advocate for expressing creativity in any and every possible way. With students, his teaching approach attempts to find new and innovative ways to encourage them to create and connect. He is known for his enthusiasm as a professor and imagination in both his in-person and online courses. He believes in providing students with real-world experiences that will motivate them for their future careers and life beyond the college stage.

peter-lapine_entryAdditional awards:

Peter LaPine

Associate Professor, Department of Communicative Sciences and Disorders

Ralph H. Smuckler Award

Peter LaPine is a longtime faculty member in the department and is responsible for founding the Vocal Tract Performance Laboratory. He is honored with this award for his dedication and work toward advancing international studies and programs at MSU. He will receive it on March 29, 2017.

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