CAS Researches Distracted Driving

Posted on: May 25, 2012

Strive 4 a Safer DriveThe Strive for a Safer Drive Grant (S4SD) is funded through a partnership between Ford, AAA and Michigan’s Office of Highway Safety and Planning (OHSP).  

The grant targets high schools from the top ten counties in the state of Michigan with the highest rates of serious teen traffic injuries and fatalities resultant from distracted driving. Schools chosen are provided $2,000 to construct a student-led campaign aimed at reducing distracted driving.

Campaigns include formative research, pre-tests, several campaign activities and post-campaign evaluations. Students construct a comprehensive presentation of their campaign and associated findings to present to a panel of judges.

Winning schools are invited to the Ford Proving Grounds where they are trained by professional race car drivers in new model Ford vehicles about safe driving techniques in adverse conditions.

“The pilot year was a huge success and we are currently looking to expanding to 50 schools for the 2012-2013 academic year,” MSU affiliate project manager and grad student Jessica Russell said.

Dr. Sandi Smith, Jessica Russell, David Keating and Rebecca Gidley are the MSU affiliate project managers.

This material was developed through a project funded by the Michigan Office of Highway Safety Planning and the U.S. Department of Transportation.

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