"Girls, you shop just like your mum," Professors' Study Finds
Michigan State University researchers Dr. Stella Minahan and Professor Patricia Huddleston worked with Deakin University to write a mother-daughter shopping report titled, "Shopping with mum." Through interviews, it was found that a mother's influence during shopping with her daughter actually creates a distinct connection, building bonds and shopping values.
CAS Prof. Hairong Li Quoted in Market Watch on Using New Mobile Solution in Classroom
Advertising Professor Hairong Li, Ph.D., was recently quoted in Market Watch regarding his assessment of the SiteMinis, Inc. product, Cliqlaunch. This product was made available to MSU students and faculty in hopes to integrate mobile into the classroom environment.
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