CAS Faculty, Students to Participate in Super Bowl Ad Rankings

Posted on: January 30, 2013

Bob Kolt at Super BowlOn Sunday, February 3, all eyes will be on the “Big Game," Super Bowl XLVII. At CAS, and more specifically, in the Department of Advertising and Public Relations, all eyes will be on the ads. This year, students and faculty alike will be sharing their opinions and expertise in an even bigger way on the competition for the best ads during the Super Bowl game TV broadcast.

Faculty will be holding their 16th annual Super Bowl ad rating party during the game, hosted by CAS public relations instructor Bob Kolt. The event will include faculty voting on their favorite ads via iClicker and the expert faculty data will be released to media outlets, which have used the information in years past during the post-bowl news cycle.

New this year, the students in the department will have their chance to officially weigh-in on their favorites and least favorites by participating in a survey, which will go out to advertising classes the morning of Monday, February 4, the day after the Super Bowl. This will show an interesting juxtaposition between advertising faculty ratings versus advertising student ratings.

Also new this year, the college is encouraging all CAS students, faculty, staff, alumni and the greater MSU community to weigh-in with their thoughts on the ads by following @MSUCommarts on Twitter and tweeting using the hashtag #MSUperBowl.

View complete coverage of the 16th annual MSU Advertising faculty ad ratings event >


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