CAS Communications Team in Full Swing

Posted on: July 9, 2013

Communicator CoverAs the College of Communication Arts and Sciences, we want to set the bar for excellence in "all things communication." We have an extraordinary story to tell that is evolving every day. With five departments to cover, one of the most highly published faculty of any college of communication in the world, and WKAR public radio and television stations under our roof, the potential for newsmakers is limitless.

Over the past year, we've been in the process of building our Communications Team in the Dean's Office. Katie Wolf, our senior communications director will be with the college for a year as of August 8 and recently filled two other key positions. Stacy Landry joined the team just over a month ago as our online media manager and Kimberly Popiolek came on board this week as our new communications manager.

Rounding out the team are Bill Richards and Jeanie Croope who have their roots with WKAR. Richards has been with WKAR for 20 years and manages its online media. He also lends his expertise in broadcast production and web services for college-wide special projects. Croope has been a familiar face with WKAR for 30 years as a communications manager, using her writing expertise to promote both radio and television programming.

The Communications Team also taps into the college's wealth of student talents to assist with social media, photography, videography, design and weekly stories for the CAS website and e-newsletter. Comm Team student interns gain great experience and a rich portfolio of work for their resumes, while keeping the professional staff attuned to the interests of our student body.

One of the most recent accomplishments of the Communications Team is the production of the college's annual publication, the Communicator. You can check out an enhanced electronic version of the Communicator here*, and if you like what you see, I encourage you to share it with your friends and particularly prospective students.

Tom Culligan, a prominent newspaper executive (Special Consultant to the President/CEO of The Washington Times) and one of this year's CAS Outstanding Alumni, recently sent a handwritten note to say, "The new Communicator is as first-rate as it gets." I hope you will feel the same!

Next on the agenda is a complete redesign of the CAS website. For those of you who work in electronic media, you know that technology changes faster than software experts can publish updated documentation. While revamping the CAS website is an ongoing effort, the "new skin" and more responsive navigation system for the site will be in place by the start of the 2013 fall semester.

Over the next year, enhancements will be unveiled that include a dynamic showcase of award-winning student work, interactive features for engaging CAS experts and special guests, and a virtual window into research underway at CAS on campus and in remote locations around the world.

We have lots of exciting plans ahead for making sure the world knows about our outstanding students, faculty and alumni and always looking for  innovative ways to do so. If you have ideas or stories that you would like to share, I encourage you to contact casnews@msu.edu. The CAS Communications Team and I always welcome your input!

 *To experience the full interactive features, download the pdf to your desktop or device and open with the latest version of Adobe Acrobat.

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