Cancer research leader to deliver MSU lecture

Posted on: February 3, 2012

Cancer communication researcher Jim Dearing will present the 2012 Erwin P. Bettinghaus Health Communication Lecture at Michigan State University on Feb. 17.

His talk, entitled “Fighting the Good Fight: Communication and Innovation in a Health Care System?” will be at 3:30 p.m. on Feb. 17, in Room 145 of the Communication Arts & Sciences Building. The event is free and open to the public.

Dearing is senior scientist in the Institute for Health Research, Kaiser Permanente Colorado, director of the HMO Cancer Communication Research Center, a National Cancer Institute center of excellence, and co-director of Kaiser’s Center for Health Dissemination and Implementation Research. 

His presentation will focus on what a communication theory and research perspective can bring to organizational analysis.

“We will focus on what I've observed as information flows in an organization, what the notion of organizational learning means for health care systems  - who learns, what do they learn and to what ends?” Dearing said. “This is an engaging topic for listeners, who are themselves members of a large organization.”

Dearing studies the strategic use of diffusion of innovation concepts to accelerate the spread of evidence-based practices, programs, and policies. He was Professor of Communication and Director of Graduate Studies in the School of Communication Studies at Ohio University, on the faculty of Michigan State University, and a visiting faculty member at the University of California, Berkeley, and at the University of Michigan.  He studied under and worked closely with Everett M. Rogers for 20 years.

“Most Americans receive their health care from organized health care systems, so understanding the roles that communication plays in maintaining and improving those systems is a key to the study of health communication and policy issues of health care reform,” said Sandi Smith, Health and Risk Communication Center at MSU.

The annual Erwin P. Bettinghaus Lecture focuses on issues regarding health communication. The lecture honors Erwin Bettinghaus, a health communication expert who served as dean of the College of Communication Arts and Sciences from 1975 to 1995. 

The lecture is sponsored by the MSU Health & Risk Communication Center and the College of Communication Arts and Sciences.

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