Bolder by Design Framework Sets Course for 2014

Posted on: January 7, 2014

PWhittenColorsWith a Rose Bowl victory launching Spartans into the New Year and record-breaking frigid temperatures kicking off the new semester, 2014 is definitely showing signs of boldness. Here at CAS, we are poised for another dynamic year, building upon President Lou Anna Simon's "Bolder by Design" strategic framework.

Presented by President Simon nearly a year ago on Michigan State University Founders' Day, February 13, 2013, the strategic framework is built upon six imperatives -- "areas of intense focus in which MSU must excel in order to fulfill its vision, values and commitment to being the model American land-grant university and one of the best universities in the world."

CAS leadership drew upon these six imperatives over the past several months to update the college's strategic plan:

  • To enhance the student experience, CAS will continually work toward improving the quality of academic programs and the value of an MSU degree for our undergraduate and graduate students. Specific steps include the goal of increasing an already high graduation rate for undergraduates through a "Finish in Four" focus; working to further increase the impressive numbers of undergraduate majors who enjoy experiential learning through a field experience, internship, study abroad, study away, service learning, specialization or research project; and developing a residential Media Sandbox option for consideration by university administration.
  • To enrich community, economic and family life, CAS will pursue initiatives through research, outreach, engagement, entrepreneurship, innovation and inclusion. Specific steps include conducting scholarly and creative work that has documentable impact on health and quality of life, and seeking innovative scholarship opportunities in signature areas such as health and risk communication and new media technology. In addition, through WKAR Public Media, CAS will enrich community, economic and family life by expanding local, original productions and new partnerships that engage area residents, businesses, schools, government agencies and civic organizations.
  • To expand international reach, CAS will foster academic, research and economic development initiatives and global, national and local strategic partnerships. We will expand our global footprint by increasing the amount of funded research with international components, the percentage of faculty with financial support for scholarship and international training abroad, offsite and online training to international partners, international reach of online courses and graduate programs, and creation and dissemination of digital resources through the Media Sandbox to enhance understanding of critical worldwide issues.
  • To increase research opportunities, the college will expand research funding and involvement of graduate and undergraduate students. Steps to achieve this include continued pursuit of federal, private/corporate, international and collaborative grants with the goal of being the world's leader in communication research.
  • To strengthen stewardship, CAS stakeholders will appreciate and nurture the college's financial assets, human resources and physical infrastructure. Efforts to do so include increasing annual gifts, enhancing alumni networking opportunities, modifying physical infrastructure to enhance collaboration between students and faculty and among peers at both levels, and maximizing collaborative research space to enable faculty to share research resources.
  • To advance our culture of high performance by daring to be even bolder, CAS will expand the Media Sandbox creativity focus to the remainder of the college, distinguishing CAS from all other communication colleges. To move the needle even further, the college will increase the number of large-scale initiatives for instruction and research, and expand cross-disciplinary research collaboration.

2014 promises to be an outstanding year for the College of Communication Arts & Sciences. Even more importantly, with a bold strategic focus, the next decade should be a time of rapid ascent for CAS.

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