Alumna's Company Receives Two International Awards

Posted on: November 12, 2013

Susan-Voyles1A public relations and marketing firm founded by College of Communication Arts & Sciences alumna Susan Voyles recently received two international awards for its client work.

Voyles, who earned her master's degree in journalism in 1991 from CAS, is the founder and company president of Logos Communications in Canton, Mich., which received a Clarion Award from the Association of Women in Communications (AWC) and a Silver Davey Award presented by the International Academy of the Visual Arts.

"It is a tremendous honor for Logos Communications to be recognized by both the Association for Women in Communications and the International Academy of the Visual Arts. It is a tribute to the efforts and the commitment that our team gives to each of our clients," Voyles said.

The Clarion Awards recognize small business, large corporate, nonprofit, agency and government communication specialists internationally who demonstrate excellence in clear and concise communications. This year's competition drew entries from 26 states and three countries and was judged by teams of experts from all aspects of marketing and communications.

Logos Communications received a Clarion Award in the One-Time PR Campaign Under $10,000 category for a campaign it created for the Great Lakes State Agricultural Fair that ran over the course of six weeks. The 2013 Clarion Awards were presented at the AWC National Conference on Oct. 19 in Springfield, Ill.

The Davey Awards honor the achievements of small firms, agencies and companies in the world. Winning entries are selected by the International Academy of the Visual Arts. Logos Communications received a Silver Davey Award for the 125th Anniversary video created for the Bavarian Inn Restaurant in Frankenmuth, Mich.

Voyles has 27 years experience in the communications and marketing fields. Before founding Logos Communications in 1999, she held jobs in public and media relations, marketing and fundraising for various organizations including the Detroit Institute of Arts, Family Service Inc. and Madonna University.

"Writing has been my lifelong calling and telling great stories is my passion," Voyles said. "I'm one of the lucky people who always knew what I wanted to be - a writer, a journalist, a communicator, a media pitching expert and storyteller."

Voyles also is an English instructor at Schoolcraft College in Livonia, Mich.

"My master's degree from MSU allowed me to secure an adjunct teaching position, which helps me stay connected to students, something I enjoy," Voyles said. "My degree also helped prepare me to run a client's magazine and manage a team of freelance writers."

Voyles received the Headliner Award from Women in Communications of Detroit in 2005 and the Innovator Award from the National Association of Women Business Owners-Detroit Chapter in 2004.

She was selected from more than 5,000 submissions to be featured in the 2014 Woman's Advantage Shared Wisdom Calendar, which provides advice for women business owners from influential women leaders across the United States and Canada. Voyles' quote appears on March 11 and reads: "If a woman in business asks you for help, take it as a compliment. Then give her a hand up."

The quote was selected because "it was powerful yet easy to understand. Her idea is relevant to almost every woman in business today," said Mary Cantando, growth expert of The Woman's Advantage. "Women business owners and those who dream of starting a business will learn so much from the advice provided by Sue Voyles and the other successful women quoted in the calendar."

This marks Voyles' sixth consecutive appearance in the calendar.

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