ADDYs, ADDYs and More ADDYs

Posted on: February 26, 2013

Thursday night was the 2013 Mid-Michigan ADDY Awards Ceremony, and our students and faculty were the stars of the show. The night was full of the area's most notable creative talent coming together to celebrate the accomplishments of their colleagues and friends, through the awards ceremony hosted by the American Advertising Federation (AAF).
 
The ADDYs are comparable to the Oscars in Hollywood as the world’s largest advertising competition, with over 50,000 entries annually. Last week’s ceremony presented awards for the local judging. Local winners will go on to compete against other winners within their regions in one of 14 District competitions. District winners then move on to the National ADDY Awards competition. Entry in the local ADDY competition is the first step toward winning a National ADDY.
 
Last year, we had two students win National ADDY Awards. Our number of ADDY Award recipients has increased each year throughout the past few years due in great part to faculty encouragement.
 
It’s so important for students to be involved in such competitions and add their award-winning work to their portfolios. Events like the ADDYs allow students to mingle with industry leaders and enables them to work to show their work at a high caliber event.
 
We won a total of 53 Student ADDY Awards; our students won one Student Best of Show, 13 Gold ADDYs, 20 Silver ADDYs and 19 Merit ADDY Awards. The range of competitive submissions was dramatic from a large number of CAS students, and included print material such as posters and brochures, as well as videos, commercials and digital media products. A special contribution to Madeline Rosemurgy who won Student Best of Show and a Gold ADDY for her Fire in the Sky Hot Sauce logo design.

A number of our prestigious faculty also had award-winning submissions. Faculty and staff won a total of seven ADDY Awards: two gold, two silver and three merit. Our own Maral Minassian Zakharia won a Gold ADDY for her MSU Media Sandbox poster series. And of course, CAS communication materials were also recognized. For example, many of you may remember our innovative digital holiday greeting card this year, which won a gold ADDY as well. This beat our previous record for the largest number of ADDY Awards won in the college. Click here to see the full list of CAS winners.

I want to congratulate all of our students for their hard work and dedication. I’m so proud to see your efforts have paid off! And I can’t wait to see you go on to regionals and hopefully nationals again this year!

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