A scholarship's inspiration

Posted on: May 3, 2011

As one of the public relations industry’s leaders in global account management, Stan Stein is both a thriving professional and a devoted MSU College of Communication Arts and Sciences alum and donor. Stan Stein (BA ’75 Journalism, MA ’80 Advertising) is an executive vice president for Weber Shandwick Worldwide and has over 25 years of industry experience. Stan’s professional achievements earned him the Outstanding Alumni Award from the college in 2010. Throughout his distinguished career, Stein has remained a strong supporter of the college and its students, and his impact is continuously growing.

A comprehensive education at MSU and CAS is something that Stein believes prepared him for his successful career.

“I take a lot of pride in considering myself a communications consultant--not just a newspaper writer, not just a PR guy, but someone whose education gave me a chance to see that multiple-discipline integration is usually the best approach to solving communications challenges,“ said Stein. “I’ve thrived by building public relations entities within two large, global communications holding companies, where historically advertising was king. My experiences at MSU helped me see the value of ALL the disciplines, years before that premise manifested itself in the real world.”

The college’s influence on Stein was lasting, and with help from his employer, Weber Shandwick, Stein is now aiding fellow Spartans to achieve their career aspirations. Stan and Weber Shandwick Worldwide have established the Stan Stein Scholarship within the Department of Advertising, Public Relations and Retailing to help support deserving students as they prepare for a career in the public relations industry.

“I hope to meet the scholarship recipients at some point and try to help them focus on their goals, and ultimately achieve as many of them as possible,” said Stein. “Beyond that, I hope it will encourage other graduates to try and give back appropriately to Michigan State, and remain connected to our great university.”

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