by: Pamela Whitten on Friday May 11, 2012
Last Saturday, we celebrated with outstanding alumni, friends and our Media Sandbox finalists to recognize each of them for their phenomenal work for the college. The Media Sandbox is MSU’s destination for talented and creative students who want to study the latest tools, work with the best faculty and prepare for the media world of the future. Here students s…
No events are scheduled at this time. Please check back soon!
MSUCommarts on Twitter:
We are so proud of all of the MSUcommarts grads! What are your plans now that you're alumni? Be sure to share them with us. - Tue May 08
by: CAS Staff on Tuesday May 08, 2012
Crawford Del Prete is Executive Vice President, Worldwide Products & Chief Research Officer of IDC. He manages IDC's largest business unit. This includes IDC's Consulting, Enterprise Computing, Storage, Networking, Integration, Development and Application Software Strategies, Professional Services, Telecommunications, Personal Computing, Mobility, Consumer, Digital Marketplace and New Media, SMB, Vertical Markets and WW Tracker research practices. Del Prete is also responsible for IDC's Industry Insights Companies, which specifically target the needs of end users in six vertical segments. Del Prete is a leading authority on the IT industry and has completed extensive research on the structure and evolution of the information technology industry. In 2001, Del Prete forged IDC's partnership with Innosight, the consultancy founded by Harvard Business School Professor Clayton Christensen. Together, the companies have created a body of work to understand and predict trends in disruptive innovation. Del Prete also serves as IDC's lead analyst covering Hewlett Packard. Del Prete joined IDC in 1989. At that time he initiated coverage of the Winchester Disk Drive market, and was a founder of IDC's European and Asia Pacific storage research programs. In 1997, Del Prete founded IDC's coverage of the Semiconductor marketplace. In 1995, Del Prete was honored with IDC's James Peacock award for research excellence, IDC's highest honor. That same year he was voted "most valuable" storage analyst by an outside panel of his peers from the International Disk Equipment Manufacturers Association. Del Prete is a member of the United States Computer History Museum Storage Committee. Prior to IDC, Del Prete was a marketing manager at Installed Technology International. Before this, he was with Paine Webber Jackson and Curtis in New York in the government securities and commercial lending sectors.
Fred Jacobs is the President of Jacobs Media, known for the creation of the Classic Rock format. Founded in 1983, Jacobs Media consults the leading broadcasting companies in North America, and conducts research for both commercial and public radio stations and organizations, Arbitron, Vh1 Classic, and other media organizations and companies. He was an instructor of MSU's radio production classes before joining media research firm Frank Magid & Associates, where he served as Director of Research for the Radio and Publishing Divisions. He later joined ABC and moved to New York City as Director of Research for ABC's Owned FM Radio Stations. He went on to program WRIF/Detroit, a station that he has been associated with for nearly 25 years. Since 2005, the company has designed and created national technology surveys that have earned coverage in The New York Times, Reuters, and Business Week. Jacobs Media's Techsurvey8, the largest radio study ever conducted, was completed this spring, Jacobs Media has become a major player in mobile applications, forming jacAPPS in 2008. Today, the company has developed more than 500 apps primarily on the Apple and Android platforms that have generated more than 13 million downloads. Today, the company is helping traditional broadcasters make the transition to digital by providing research and consulting in social media, mobile, and improving the customer experience. The company's blog – JacoBLOG – has become a digital voice, speaking out on all things media. Jacobs Media has won numerous consultant of the year awards, most recently at the WorldWide Radio Conference in 2011. In 2006, Jacobs was inducted as a member of the Michigan Association of Broadcasters' Hall of Fame, and will receive the Conclave's highest honor, the Rockwell Award, later this summer.
Larry Lee began work in 1970 for Gongwer News Service/Michigan Report in Lansing, a specialized daily newsletter covering state government and politics. He became editor in 1972. Lee became vice president of the Gongwer News Service Corporation in 1991 as a partner directing operations in Ohio, where the company was founded in 1906, and Michigan. He retired in 2009. He has been a member of the board of directors for the Greater Lansing Food Bank since 2009. He has been a member of the board of the Michigan Political History Society since 2009. He is a member of committee for the Mary Adelaide Gardner Scholarship at the School of Journalism at Michigan State University. During his university years at MSU, Lee worked three years for the State News, covering police, the State Capital and one summer term as city editor. He worked summers for the Pontiac (now Oakland) Press in 1969 and Marion Press in 1968.
Glenn T. Marrichi is President/CEO of The Marketing Identity Partnership, Inc., the firm he founded in 1994. The Marketing Identity provides advertising and marketing consulting services to clients ranging from corporations to associations and sports properties. He has been engaged in brand building, strategic marketing and new product introductions on behalf of many well-known brands. During his career as an executive at the advertising agencies Leo Burnett, Campbell-Ewald, Lintas, DMB&B and Publicis & Hal Riney in Chicago, New York, Los Angeles and Detroit, his positions included Managing Director, Chair/North American Account Management Council and Executive Vice President/Client & Strategic Services. He managed annual agency billings exceeding $400 million comprised of clients in healthcare, technology, consumer durables, packaged goods, travel, services and business-to-business. A national speaker on the subject of brand value innovation, he conducts research that leads to new strategic and creative insights. He's a winner of the industry's prestigious awards including the American Marketing Association's Gold EFFIE for advertising & marketing effectiveness. He is also creator and producer of "Family Forensics." That TV series, which is based on the insights he gained in researching the lives of American families, debuted in primetime on A&E in 2005 and in the UK on LivingTV in 2006. Marrichi has served on the national Board of Trustees and Executive Committee of the Arthritis Foundation. He led the Ad Council effort that generated over $20 million in PSAs in 2010. In addition, he has served on the national board of Community Health Charities, the largest workplace giving collaborative with a focus on health issues. His other pro bono efforts have helped locate missing children for Find the Children and given hope to those with degenerative eye disease for Retinitis Pigmentosa International. He served as the principal marketing consultant on the new product launch of Celebrex. His healthcare marketing efforts contributed to an American Marketing Association New Product Marketers of the Year Award. In 2011 Marrichi and his colleagues founded Carmel Biosciences, a pharmaceutical and nutraceutical development company focused on CNS (central nervous system), stroke, Parkinson's disease, multiple sclerosis, pulmonary hypertension and appetite suppression.
Ed Scott is an experienced and successful business executive, a former Assistant Secretary in the U.S. Government, and an active supporter of a number of philanthropic initiatives. In early 1995, Scott founded BEA Systems, Inc. with the other two principals of the company, Bill Coleman and Alfred Chuang. Scott served both as President of BEA and as Executive Vice President for World Wide Field Operations, supervising BEA's sales, marketing, and services operations. BEA became the 12th largest software company in the world and was acquired by Oracle Corporation in 2008. Prior to BEA, Scott spent seven years at Pyramid Technology, where he managed worldwide sales and marketing. Before Pyramid, Scott was part of the team that started the Federal division of Sun Microsystems where he spent three years. In 1978, Scott founded Office Power, Inc., an office automation firm that was purchased within the first year by Computer Consoles, Inc. Before his career in the high-technology industry, Scott was an executive in the U.S. government for 17 years. Scott served seven Attorneys General (Republicans and Democrats) and three Secretaries of Transportation. During his time in government, Scott received the Presidential Rank Award of Distinguished Executive and the William A. Jump Memorial Foundation Meritorious Award for Exemplary Achievement in Public Administration. Since withdrawing from direct management at BEA, Scott initiated a variety of philanthropic initiatives. In 2001, Scott founded and provided funding for the Center for Global Development (CGD) in Washington, D.C., the world's leading think tank on global poverty and development issues. In his most recent philanthropic initiative, The Center for Interfaith Action on Global Poverty (CIFA), Scott seeks to improve the capacity and effectiveness of the faith community in its collective effort to reduce global poverty and disease. Scott is the founder and Chairman Emeritus of Friends of the Global Fight which, with the assistance of the Bill and Melinda Gates Foundation, provides support in the U.S. for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Scott is a co-founder, along with Bill Gates and George Soros, of DATA, an advocacy organization dedicated to building public and political awareness about development problems in Africa, most notably the HIV/AIDS pandemic.
Elizabeth Uyenco is Global Research Director for Microsoft Advertising. She focuses on establishing the value of brand messaging through Microsoft's ad-supported platforms as well as understanding how consumers interact with various marketing communication channels—both online and offline. Prior to joining Microsoft she spent many years on the agency side most recently at OMD where she was U.S. Director of Strategic Research and Analysis. Before that she was Senior Vice-President of Research for Optimum Media, the media arm of DDB Worldwide, where she was responsible for managing all its media research operations. She also worked with a variety of clients both nationally and globally including McDonalds, Pepsi, Clorox, Johnson & Johnson, Hasbro, Dell Computers, Universal Pictures and Studios and ABC-TV Networks. An active contributor to media industry efforts, Uyenco Shatto is currently co-chair of the Interactive Advertising Bureau's Research Council and a member of the Council for Research Excellence and the Coalition for Innovation in Media Measurement (CIMM). She is also the current ESOMAR representative for the U.S.
Traci E. Carpenter has written for former presidents, sitting governors, entertainers, and CEOs. Currently, she serves as the Director of Speechwriting and Content at MWW Group, one of the top ten mid-size public relations agencies in the world. In this role, Carpenter provides strategic messaging and speechwriting for clients across public and corporate affairs, consumer marketing, and media relations, in addition to overseeing the agency's executive communications. Prior to joining MWW Group, Carpenter served as senior speechwriter for President Bill Clinton. In that role, she directed the speechwriting process for the former president and drafted remarks and opinion pieces in support of his political, philanthropic, and personal causes and appearances. She also provided strategic and editorial support to the press, marketing, and development operations of the William J. Clinton Foundation and its several initiatives, including the Clinton Global Initiative. Over the course of her career, Carpenter has also written for Governor Andrew Cuomo of New York and former Michigan Governor Jennifer Granholm. Her work has appeared on behalf of principals and clients in the New York Times, the Washington Post, Newsweek, Time, Bloomberg's Businessweek, and Sports Illustrated, among other prominent publications. Prior to pursuing a career in corporate and political communications, Carpenter was a columnist and freelance reporter at Newsweek magazine.
In 2006 Jeff Silver, and the founding team that he recruited to join him, seized an opportunity to get back into the business, armed with the technology, industry experience, financial firepower, and NO EXCUSES mentality to provide a better choice and founded Coyote Logistics. Marianne Silver has developed world-class recruiting and HR programs for some of the fastest growing companies in the transportation industry and has directed Coyote to into doubling its growth every year since 2006, including employee headcount. Coyote currently holds the world record for the fastest growing 3PL company in transportation and the Silvers have firmly positioned Coyote as a major industry leader and is insistent on providing the best 3PL experience for the transportation industry. In 2010, Coyote was named the #2 Best small-size company to work for in the Chicago metro area in the Chicago Tribune's annual survey and in 2011, Coyote was named the #1 Best medium-size company in the same annual survey one year later.
