by: Pamela Whitten on Friday May 11, 2012
Last Saturday, we celebrated with outstanding alumni, friends and our Media Sandbox finalists to recognize each of them for their phenomenal work for the college. The Media Sandbox is MSU’s destination for talented and creative students who want to study the latest tools, work with the best faculty and prepare for the media world of the future. Here students s…
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MSUCommarts on Twitter:
We are so proud of all of the MSUcommarts grads! What are your plans now that you're alumni? Be sure to share them with us. - Tue May 08
by: CAS Staff on Monday April 30, 2012
The William J. Hopp Endowed Scholarship was established by Anthony J. Hopp. Tony is the Chairman, Chief Executive Officer of Campbell-Ewald, Michigan's oldest and largest advertising agency and the 6th largest U.S. Agency network. Tony graduated from MSU with a B.A. in Advertising/Psychology (1967) and a M.A. in Advertising/Marketing (1968). Tony is the recipient of the 2000 MSU Outstanding Alumni Award and the 2001 MSU Distinguished Alumni Award. The endowed scholarship is named after Tony's father, William J. Hopp, because he is the reason Tony enrolled as an advertising major at MSU and went on to a career in advertising. Although Tony's father never worked as an advertising professional - he had a successful career in automotive parts sales - he was fascinated with advertising and felt that Tony was well suited for a career in it.
Being like many eighteen year olds, Tony had no idea what career to pursue, and that coupled with the great respect that he had for his father's opinion, pointed Tony to advertising. And as they say, Tony never looked back. Tony too became fascinated with advertising and understanding and studying human behavior and the impact communications could have on behavior. William J. Hopp also had a keen interest in psychology which Tony also embraced and minored in as an undergraduate. William J. Hopp died in 1986 so he never saw the full extent of his son's success, but Tony did achieve a fair measure of success while his father was alive and Tony's father was extremely proud and engaged in Tony's career and the business of advertising. His fascination continued and was fed by the behind the scenes stories Tony shared with him as his experiences unfolded. Without his father's counsel, guidance and passion for advertising, Tony would not have achieved what he has and Tony's hope is that this endowed scholarship in his father's memory will help others move down the path of success in this marvelous profession.
Criteria:
Graduate students accepted into the Department of Advertising are eligible to apply. Recipients are normally selected during the Spring semester. Awards are credited during the tuition payment process. MSU requests each Scholarship recipient to express acceptance and appreciation of the award in writing within six weeks of notification of the award.
