by: Pamela Whitten on Friday May 11, 2012
Last Saturday, we celebrated with outstanding alumni, friends and our Media Sandbox finalists to recognize each of them for their phenomenal work for the college. The Media Sandbox is MSU’s destination for talented and creative students who want to study the latest tools, work with the best faculty and prepare for the media world of the future. Here students s…
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MSUCommarts on Twitter:
We are so proud of all of the MSUcommarts grads! What are your plans now that you're alumni? Be sure to share them with us. - Tue May 08
by: Pamela Whitten on Friday April 20, 2012
This week, CAS and MSU alumni joined together for stimulating Spartan conversation along with a thoughtful social media presentation by Dr. Constantinos Coursaris hosted by the advertising agency, Leo Burnett in Troy, Michigan.
Leo Burnett has been a long-standing partner of our college, from hosting events to underwriting various education and research efforts. One example of their support for CAS students comes from the establishment of the George Katsarelas Scholarship fund. George graduated in 1982 with a bachelor’s in advertising and was the executive creative director at Leo Burnett, receiving a CAS Outstanding Alumni Award for his work in the advertising industry and his continuous contributions to the college. Skip Drayton, CAS alum and executive vice president of Leo Burnett, helped establish the scholarship after George's passing. This year, the 
scholarship was given to a well deserving and talented student, Tamara Todor-Nits.
Not surprisingly, due to their focus in using social media to strengthen their clients' presence, Leo Burnett also funded a social media research project looking at how consumers engage with companies through social media. This research was led by Dr. Cousaris, assistant professor of Telecommunications, Information Studies and Media (TISM). Dr. Cousaris’ presentation consisted of an overview of the research project focusing on the study of the motivations, experiences, outcomes and design implications associated with new media use and a set of practical recommendations for social media use by organizations. We all enjoyed a wonderful evening full of insightful conversation and were grateful to be hosted by our generous and long-standing partner, Leo Burnett.
The next couple of weeks on campus are among our busiest as CAS students transition to final exams and projects and our seniors prepare for their big day on May 4th – graduation.
Go Green.
Pamela Whitten
pwhitten@msu.edu
