The College of Communication Arts & Sciences' 2012 Endowed Edward Zabrusky Lecture featured Porsche Cars North America and took place on October 18, 2012 in WKAR Studio A. The presentation featured four MSU alumni Porsche executives, including Josh Cherfoli (online relationship marketing manager), Brynnen Crosson (area marketing manager, central), Steve Janisse (general manager) and Aaron Ormond (manager, dealer and retention marketing).
Porsche also brought two of their cars (Boxster and 911) on-site. The cars were displayed outside of the building, as well as in WKAR Studio A for the duration of the event.
During the presentation, the executives spoke with students and guests about marketing, advertising and public relations strategies designed for the elite auto company — everything from targeting their market to creating a powerful brand image.
Many in attendance had requested that the presentation be made available online, so in case you were unable to attend the live event, or would like to share it with others, the presentation is now available on YouTube and can be viewed by clicking here.
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